# Appalachian State University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** Appalachian State University
- **Conference:** Sun Belt Conference
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/appalachian-state-university

## Description

Appalachian State University is a nationally recognized public institution in the Blue Ridge Mountains, known for academic excellence, sustainability leadership, and a vibrant, community-driven campus experience. App State empowers students to think boldly, engage globally, and create meaningful impact through hands-on, forward-focused learning.

## Brand Colors

### Secondary Colors

- **Black**
  - Hex: #000000
  - Pantone: Black
  - RGB: 0, 0, 0
  - CMYK: 60, 60, 60, 100
- **Gold**
  - Hex: #FFCC00
  - Pantone: 116 C
  - RGB: 255, 201, 0
  - CMYK: 0, 16, 100, 0
- **Gray**
  - Hex: #8F8F8F
  - Pantone: 423 C
  - RGB: 143, 143, 143
  - CMYK: 0, 0, 0, 44
- **White**
  - Hex: #ffffff
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 12

### General

- Appalachian State University
  - Available formats: SVG, PNG
- Appalachian State University
  - Available formats: SVG, PNG
- Appalachian State University
  - Available formats: SVG, PNG
- Appalachian State University
  - Available formats: PNG, SVG
- Appalachian State University
  - Available formats: SVG, PNG
- Appalachian State University
  - Available formats: SVG, PNG
- Appalachian State University
  - Available formats: PNG, SVG

### Secondary Marks

- Appalachian State University
  - Available formats: SVG, PNG
- Appalachian State University
  - Available formats: SVG, PNG
- Appalachian State University
  - Available formats: PNG, SVG

### Primary Marks

- Appalachian State University
  - Available formats: SVG, PNG

### Athletic Wordmarks

- Appalachian State University
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Appalachian® (Registered)
- Appalachian State™ (Trademarked)
- Appalachian State University® (Registered)
- App State® (Registered)
- Mountaineers™ (Trademarked)
- Yosef™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using Appalachian State University brand assets:

- The Block A Mark should not be used on official university letterhead or business cards.
- The primary university logo, wordmarks, athletic marks (e.g., Yosef, Block A), and seal must not be altered, redrawn, stretched, compressed, or distorted in any way. This includes changing colors not approved in the official color palette, adding outlines, or applying unauthorized special effects (e.g., drop shadows).
- Logos must not be placed on backgrounds that make them illegible, obscured by other text or graphics, or cropped.
- The required minimum clear space around all official logos and marks must be maintained. No text, graphic elements, or folds should intrude into this zone.
- Official App State marks must not be combined with other elements (e.g., corporate logos, unit names) to create a new, unofficial identifier. Co-branding must use the approved co-branding guidelines.
- Designs for licensed merchandise must be submitted and approved by the Office of Trademarks and Licensing before production begins.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-03-21