# Arizona State University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** Arizona State University
- **Conference:** Big 12
- **League:** NCAA
- **Location:** Tempe, AZ
- **Established:** 1885
- **Mascot:** Sun Devils
- **Sportsmarks URL:** https://sportsmarks.com/arizona-state-university

## Description

Arizona State University, home of the Sun Devils, is a major public research university located in Tempe, Arizona. Established in 1885, ASU has become one of the largest and most innovative universities in the United States, known for its commitment to accessibility, sustainability, and groundbreaking research. Competing in the Big 12 Conference, the Sun Devils are recognized for their spirited athletics, with Sparky the Sun Devil serving as the beloved mascot. ASU embraces a forward-thinking approach to education and community impact, making it a leader in higher education.

## Brand Colors

### Secondary Colors

- **ASU Gold**
  - Hex: #FFC627
  - Pantone: 123 C
  - RGB: 255, 198, 39
  - CMYK: 0, 21, 88, 0
- **ASU Maroon**
  - Hex: #8C1D40
  - Pantone: 216 C
  - RGB: 140, 29, 64
  - CMYK: 10, 97, 37, 43
- **Black**
  - Hex: #000000
  - Pantone: Process Black C
- **Metallic Copper**
  - Hex: #89532F
  - Pantone: 876 C

## Logos

Total logo assets: 19

### General

- Arizona
  - Available formats: PNG, SVG
- Arizona
  - Available formats: PNG, SVG
- Arizona
  - Available formats: SVG, PNG
- Arizona
  - Available formats: SVG, PNG
- Arizona
  - Available formats: SVG, PNG
- Arizona
  - Available formats: SVG, PNG
- Arizona
  - Available formats: PNG, SVG
- Arizona
  - Available formats: SVG, PNG
- Arizona
  - Available formats: PNG, SVG
- Arizona
  - Available formats: PNG, SVG
- Arizona
  - Available formats: SVG, PNG
- Arizona
  - Available formats: SVG, PNG
- Arizona
  - Available formats: PNG, SVG
- Arizona
  - Available formats: SVG, PNG
- Arizona
  - Available formats: SVG, PNG
- Arizona
  - Available formats: PNG, SVG
- Arizona
  - Available formats: SVG, PNG
- Arizona
  - Available formats: PNG, SVG

### Primary Marks

- Arizona **(Primary)**
  - Available formats: PNG, SVG

## Trademarked Phrases & Verbiage

- A New American University™™ (Trademarked)
- Arizona State®® (Registered)
- Arizona State University®® (Registered)
- ASU®® (Registered)
- Devils™™ (Trademarked)
- Fear the Fork®® (Registered)
- Fork 'Em Devils™™ (Trademarked)
- Fork 'Em™™ (Trademarked)
- Forks Up®® (Registered)
- Go Devils™™ (Trademarked)
- Guard U™™ (Trademarked)
- House of Heat®® (Registered)
- It's Time™™ (Trademarked)
- Learn to Thrive®® (Registered)
- O2V™™ (Trademarked)
- Salute to Service®® (Registered)
- Sun Devil®® (Registered)
- Sun Devil Nation®® (Registered)
- Sun Devils®® (Registered)
- Sun Devil Stadium™™ (Trademarked)
- Territorial Cup®® (Registered)
- Thunderbird®® (Registered)

## Brand Usage Restrictions

The following restrictions apply when using Arizona State University brand assets:

- Do not rearrange, rotate, angle, distort, crop, or add any dimension (like drop shadows) to the ASU logo or wordmark.
- Always use the official, high-quality graphic files provided by ASU. Scanning or manually recreating the logo is strictly prohibited.
- Ensure the official logo and wordmark are surrounded by an adequate area of isolation (clear space) that is free of other text, graphics, or distracting elements.
- Metallic ink colors are for print applications only (never digital) and must not replace the maroon and gold colors in the ASU logo.
- Do not alter the pitchfork (e.g., the Athletics pitchfork or Sparky's pitchfork) in any way. When using Sparky's pitchfork, the entire handle and head must be included.
- For most print applications and headlines, use the approved primary brand typeface, Neue Haas Grotesk. Do not use any other unauthorized fonts.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25