# Baylor University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** Baylor University
- **Conference:** Big 12
- **League:** NCAA
- **Location:** Waco, TX
- **Established:** 1845
- **Mascot:** Bears
- **Sportsmarks URL:** https://sportsmarks.com/baylor-university

## Description

Baylor University, located in Waco, Texas, is one of the oldest continuously operating universities in the state, founded in 1845. A private Christian university affiliated with the Baptist tradition, Baylor has built a reputation for academic excellence, faith-based education, and a strong sense of community. Competing in the Big 12 Conference, the Baylor Bears have achieved national recognition in athletics, particularly in basketball and football. With mascots Bruiser and Marigold representing the spirit of the Bears, Baylor continues to expand its influence in research, healthcare, and innovation, positioning itself as a leader in higher education heading into 2025.

## Brand Colors

### Primary Colors

- **Baylor Green**
  - Hex: #154734
  - Pantone: 3425 C
  - RGB: 21, 71, 52
  - CMYK: 93, 24, 85, 68
- **University Gold**
  - Hex: #FFB81C
  - Pantone: 1235 C
  - RGB: 255, 188, 24
  - CMYK: 0, 31, 98, 24

### Secondary Colors

- **Dark Steel Grey**
  - Hex: #707372
  - Pantone: 424 C
  - RGB: 112, 115, 114
  - CMYK: 30, 20, 19, 59
- **White**
  - Hex: #FFFFFF
  - Pantone: White
  - RGB: 255, 255, 255
  - CMYK: 0, 0, 0, 0

## Logos

Total logo assets: 14

### General

- Baylor
  - Available formats: SVG, PNG
- Baylor
  - Available formats: PNG, SVG
- Baylor
  - Available formats: SVG, PNG
- Baylor
  - Available formats: SVG, PNG
- Baylor
  - Available formats: SVG, PNG
- Baylor
  - Available formats: SVG, PNG
- Baylor
  - Available formats: SVG, PNG
- Baylor
  - Available formats: PNG, SVG
- Baylor
  - Available formats: SVG, PNG
- Baylor
  - Available formats: SVG, PNG
- Baylor
  - Available formats: SVG, PNG
- Baylor
  - Available formats: SVG, PNG
- Baylor
  - Available formats: PNG, SVG

### Primary Marks

- Baylor **(Primary)**
  - Available formats: PNG, SVG

## Trademarked Phrases & Verbiage

- Baylor®® (Registered)
- Baylor Bears™™ (Trademarked)
- Baylor Family™™ (Trademarked)
- Baylor Line™™ (Trademarked)
- Baylor University®® (Registered)
- Bear Country™™ (Trademarked)
- Bears™™ (Trademarked)
- Sic 'em Bears®® (Registered)
- Sic 'em™™ (Trademarked)
- This is Bear Country™™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using Baylor University brand assets:

- The University Brand Mark must not be altered, reconstructed, skewed, stretched, rotated, cropped, or otherwise distorted in any way.
- Never incorporate or combine the University Brand Mark or any of its parts (the BU, the wordmark) with any other mark, symbol, or graphic.
- The Brand Mark must always be surrounded by sufficient "clear space" free of any text, graphics, borders, or other elements.
- Secondary green and gold hues should not be used as part of the University Brand Mark itself.
- The University Seal is the official indicia of the university and its use is highly restricted, typically only for official documents.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-03-21