# Brigham Young University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** Brigham Young University
- **Conference:** Big 12
- **League:** NCAA
- **Location:** Provo, UT
- **Established:** 1875
- **Mascot:** Cougars
- **Sportsmarks URL:** https://sportsmarks.com/brigham-young-university

## Description

Brigham Young University, established in 1875 and located in Provo, Utah, is a private research university sponsored by The Church of Jesus Christ of Latter-day Saints. Known for its strong academics, honor code, and global student body, BYU has become one of the most respected universities in the western United States. Athletically, the BYU Cougars compete in the Big 12 Conference, joining in 2023 as part of a major round of conference realignment. The school is nationally recognized for its football tradition, spirited fan base, and iconic mascot, Cosmo the Cougar. Heading into 2025, BYU continues to expand its influence academically, culturally, and athletically on the national stage.

## Brand Colors

### Primary Colors

- **BYU Royal**
  - Hex: #0047BA
  - Pantone: 293 C
  - RGB: rgb(0, 71, 186)
  - CMYK: cmyk(100, 62, 0, 27)
- **BYU Blue**
  - Hex: #002E5D
  - Pantone: 648 C
  - RGB: rgb(0, 46, 93)
  - CMYK: cmyk(100, 51, 0, 64)

### Secondary Colors

- **White**
  - Hex: #FFFFFF
  - Pantone: White
  - RGB: 255, 255, 255
  - CMYK: 0, 0, 0, 0
- **Cosmo's Fur**
  - Hex: #B9A689
  - Pantone: 465 C
  - RGB: 185, 166, 137
  - CMYK: 14, 22, 40, 6

## Logos

Total logo assets: 22

### Athletic Wordmarks

- BYU
  - Available formats: SVG, PNG
- BYU
  - Available formats: PNG, SVG
- BYU
  - Available formats: SVG, PNG

### Secondary Marks

- BYU
  - Available formats: PNG, SVG
- BYU
  - Available formats: SVG, PNG

### General

- BYU
  - Available formats: SVG, PNG
- BYU
  - Available formats: SVG, PNG
- BYU
  - Available formats: SVG, PNG
- BYU
  - Available formats: SVG, PNG
- BYU
  - Available formats: SVG, PNG

### Youth Marks

- BYU
  - Available formats: PNG, SVG
- BYU
  - Available formats: SVG, PNG

### Institution Marks

- BYU
  - Available formats: SVG, PNG
- BYU
  - Available formats: SVG, PNG
- BYU
  - Available formats: SVG, PNG
- BYU
  - Available formats: SVG, PNG
- BYU
  - Available formats: SVG, PNG
- BYU
  - Available formats: SVG, PNG

### Primary Marks

- BYU **(Primary)**
  - Available formats: SVG, PNG
- BYU
  - Available formats: PNG, SVG

### Mascot Marks

- BYU
  - Available formats: PNG, SVG
- BYU
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Brigham Young™™ (Trademarked)
- Brigham Young University®® (Registered)
- BYU®® (Registered)
- BYU Cougars®® (Registered)
- Cosmo™™ (Trademarked)
- Cougars™™ (Trademarked)
- Go Cougs™™ (Trademarked)
- LaVell Edwards Stadium™™ (Trademarked)
- Rise and Roar™™ (Trademarked)
- Rise and Shout™™ (Trademarked)
- Y™™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using Brigham Young University brand assets:

- The BYU Monogram and the Primary Logo Lockup (Monogram + Logotype) must not be modified, distorted, or recreated.
- Do not crop the logo or use only a portion of it (e.g., using only the 'Y' without the 'B' and 'U' is strictly prohibited).
- The Primary Monogram and Lockup must only appear in approved colors
- Do not use BYU's name, logos, or marks (collectively, "BYU Marks") in connection with content that violates the BYU Honor Code, is illegal, obscene, pornographic, violent, promotes hate speech, contains excessive profanity.
- Do not use BYU Marks to endorse, promote, or raise funds for any specific political candidate, party, or ballot measure. This does not restrict non-partisan educational use or discussions.
- Do not place the BYU Logo (including the "Y" mark) closer to other text, graphics, or borders than the width of the Y itself.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25