# Buffalo Sabres > Official brand assets and guidelines from Sportsmarks.com ## Quick Facts - **Name:** Buffalo Sabres - **Conference:** Eastern Conference NHL - **League:** NHL - **Sportsmarks URL:** https://sportsmarks.com/buffalo-sabres ## Description Forged in the heart of Western New York, the Buffalo Sabres represent more than just hockey; they embody the grit, resilience, and unwavering spirit of the "City of Good Neighbors." From the "French Connection" era to the modern hunt for the Cup, the Sabres are defined by a fast-paced, high-energy brand of play that keeps KeyBank Center shaking. ## Brand Colors ### Secondary Colors - **Sabres Blue** - Hex: #00468B - RGB: rgb(0, 70, 139) - CMYK: cmyk(100, 50, 0, 45) - **Gold** - Hex: #FDB71A - RGB: rgb(253, 183, 26) - CMYK: cmyk(0, 28, 90, 1) - **Sabres Red** - Hex: #DA1A32 - RGB: rgb(218, 26, 50) - CMYK: cmyk(0, 88, 77, 15) - **Metallic Silver** - Hex: #8A8D8F - RGB: rgb(138, 141, 143) - CMYK: cmyk(3, 1, 0, 44) - **White** - Hex: #FFFFFF - RGB: rgb(255, 255, 255) - CMYK: cmyk(0, 0, 0, 0) ## Logos Total logo assets: 12 ### Primary Marks - Buffalo Sabres **(Primary)** - Available formats: SVG, PNG ### General - Buffalo Sabres - Available formats: PNG, SVG - Buffalo Sabres - Available formats: SVG, PNG - Buffalo Sabres - Available formats: SVG, PNG - Buffalo Sabres - Available formats: SVG, PNG - Buffalo Sabres - Available formats: SVG, PNG - Buffalo Sabres - Available formats: SVG, PNG - Buffalo Sabres - Available formats: SVG, PNG - Buffalo Sabres - Available formats: SVG, PNG - Buffalo Sabres - Available formats: SVG, PNG - Buffalo Sabres - Available formats: SVG, PNG - Buffalo Sabres - Available formats: SVG, PNG ## Trademarked Phrases & Verbiage - Buffalo Sabres® (Registered) - Buffalo Sabres Hockey Club™ (Trademarked) - Buffaslug - Crossed Sabres - Goathead™ (Trademarked) - Relentless - Sabres™ (Trademarked) - Swordland™ (Trademarked) - The Charging Buffalo - The Sabres™ (Trademarked) - Where the Buffalo Roam ## Brand Usage Restrictions The following restrictions apply when using Buffalo Sabres brand assets: - Always surround the primary circular crest with a minimum "buffer zone" equal to 10% of the logo's total width. Do not allow text, photos, or other graphic elements to infringe upon this space. - Never stretch, skew, or compress the logo. Always scale the asset proportionally to ensure the circular border and the "charging buffalo" silhouette remain undistorted. - Ensure the logo is always positioned at a 0° angle. Do not tilt the mark or rotate it to align with other design elements. - Do not render the primary logo smaller than 0.5 inches (12.7mm) in print or 50 pixels in digital applications to ensure the detail in the Sabre hilts remains legible. - Do not overlay text directly on top of the charging buffalo or the crossed sabres. Wordmarks must remain distinct from the primary icon unless using a pre-approved lockup. - Do not use Sabres trademarks for the creation of merchandise, apparel, or promotional materials without a formal license from NHL Properties. - Include the appropriate trademark symbols (® or ™) as dictated by the NHL media style guide when the logo is used in official communications or sponsorship assets. --- ## About This Data This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets. **Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited. For licensing inquiries, visit: https://sportsmarks.com/contact Last Updated: 2026-03-21