# University of California, Berkeley (Cal) Brand Information
**League:** NCAA
**Conference:** ACC
## Description
University of California stands as a premier global powerhouse of public research, innovation, and social mobility. Proudly sporting the historic colors of Yale Blue and California Gold, the UC brand balances a rich academic heritage with a fierce, forward-looking commitment to public service. Driven by the indomitable spirit of its flagship mascot, the Golden Bears, the UC system continues to champion its foundational motto, Fiat Lux ("Let There Be Light"), by transforming cutting-edge discoveries into global impact and accessible excellence for all.
## Official Brand Colors
### Secondary Colors
- Blue: #091F40
- Gold: #FFC52F
- Gray Chateau: #A2A9AD
- Dark Gold: #B06F29
## Official Logos
Total logo files available: 32
- Cal: Available in PNG, SVG
## Trademarked Phrases
- Bears™
- Berkeley™
- Cal™
- Cal Bears™
- California™
- California Golden Bears™
- Fiat Lux
- Go Bears™
- Go Bears!™
- Golden Bears®
- UC Berkeley®
- University of California Berkeley®
- University of California Golden Bears™
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Source: Sportsmarks.com - https://sportsmarks.com/cal-berkley
University of California, Berkeley (Cal)
About University of California, Berkeley (Cal)
founded:1868location:Berkeley, Californiamascot symbol nickname:Golden Bears
University of California stands as a premier global powerhouse of public research, innovation, and social mobility. Proudly sporting the historic colors of Yale Blue and California Gold, the UC brand balances a rich academic heritage with a fierce, forward-looking commitment to public service. Driven by the indomitable spirit of its flagship mascot, the Golden Bears, the UC system continues to champion its foundational motto, Fiat Lux ("Let There Be Light"), by transforming cutting-edge discoveries into global impact and accessible excellence for all.
Colors
#091F40
Blue
#FFC52F
Gold
#A2A9AD
Gray Chateau
#B06F29
Dark Gold
Logos
Primary Marks
Cal
General
Cal
Cal
Cal
Cal
Cal
Cal
Cal
Cal
Cal
Cal
Cal
Cal
Cal
Verbiage
Bears™
Berkeley™
Cal™
Cal Bears™
California™
California Golden Bears™
Fiat Lux
Go Bears™
Go Bears!™
Golden Bears®
UC Berkeley®
University of California Berkeley®
University of California Golden Bears™
Restrictions
Do not combine the academic "UC Berkeley" visual elements with athletic "Cal" or "Bears" elements. They must remain completely distinct.
Do not use the "Cal" script logo, "Bears" logotype, or Oski the Bear imagery for academic departments, research units, or non-athletic communications without express permission.
Do not use "B" monogram as a primary standalone logo on print materials, websites, or documents. It is reserved only for small digital spaces (like social media profile icons).
Never attempt to recreate the "UC Berkeley" wordmark using standard desktop fonts. Only use the official vector asset files provided by the university.
Do not use the UC or campus name to praise, endorse, or promote any commercial product, service, or private entity.
Do not add drop shadows, outer strokes, gradients, or 3D effects to any university monogram, logo, or wordmark.
If a project represents a partnership between multiple UC departments or internal groups, use one master or department logo and list the partner names clearly in plain text. Never place multiple UC logos side-by-side.
Do not use athletic scripts for official academic, administrative, or research department branding.
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