# Chicago Blackhawks Brand Information **League:** NHL **Conference:** Western Conference NHL ## Description Steeped in history and fueled by the relentless energy of the Windy City, the Chicago Blackhawks are more than just a hockey team; they are a Chicago institution. As one of the "Original Six" franchises, the Blackhawks carry a legacy of grit, excellence, and a deep-rooted connection to the community they call home. ## Official Brand Colors ### Secondary Colors - Blackhawks Red: #E31937 - Blackhawks Green: #008752 - Blackhawks Orange: #F58426 - Blackhawks Blue: #19398A - Blackhawks Gold: #E7A614 - Blackhawks Yellow: #FFDD00 - Black: #000000 - White: #FFFFFF ## Official Logos Total logo files available: 40 - Blackhawks: Available in PNG, SVG ## Trademarked Phrases - Blackhawks® - Black Hawks™ - Chicago Blackhawks™ - Cold Steel on Ice® - Four Feathers™ - One Goal - The Madhouse on Madison --- Source: Sportsmarks.com - https://sportsmarks.com/chicago-blackhawks
Chicago Blackhawks
About Chicago Blackhawks
founded:1926location:Chicago, Illinoismascot symbol nickname:Tommy Hawk
Steeped in history and fueled by the relentless energy of the Windy City, the Chicago Blackhawks are more than just a hockey team; they are a Chicago institution. As one of the "Original Six" franchises, the Blackhawks carry a legacy of grit, excellence, and a deep-rooted connection to the community they call home.
Colors
#E31937
Blackhawks Red
#008752
Blackhawks Green
#F58426
Blackhawks Orange
#19398A
Blackhawks Blue
#E7A614
Blackhawks Gold
#FFDD00
Blackhawks Yellow
#000000
Black
#FFFFFF
White
Logos
Primary Marks
Blackhawks
General
Blackhawks
Blackhawks
Blackhawks
Blackhawks
Blackhawks
Blackhawks
Blackhawks
Blackhawks
Verbiage
Blackhawks®
Black Hawks™
Chicago Blackhawks™
Cold Steel on Ice®
Four Feathers™
One Goal
The Madhouse on Madison
Restrictions
Do not stretch, skew, or rotate the primary logo. It must always be displayed in its original proportions.
Maintain a minimum "safe zone" around the logo equivalent to the height of the "C" in the primary mark. No text or busy graphics may bleed into this space.
Never change the colors within the "Indian Head" logo. Use only the officially sanctioned full-color, white-out, or black-out versions.
Do not pair the logo with third-party brands or text without explicit licensing approval.
Always refer to the team as the "Chicago Blackhawks" or "Blackhawks." Never use "The Hawks" in formal marketing or legal copy unless it is part of an approved "One Goal" campaign.
Given the nature of the primary logo, it must never be used in a cartoonish, derogatory, or culturally insensitive manner. Avoid using "tribal" imagery or stereotypical "warrior" tropes in proximity to the brand.
Any assets featuring the logo alongside betting or alcohol partners must include a visible "21+" disclaimer and cannot be targeted at audiences under legal age.
The logo may only be printed on high-quality, approved merchandise. No "bootleg" or DIY-style alterations to the jersey pattern (the "Four Stripes") are permitted.
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