Columbus Blue Jackets

The primary "Star and Flag" logo must always remain level. Never shear, stretch, or rotate the mark to fit a space.

Keep a minimum "safe zone" around the logo equal to the width of the star’s inner circle. No text, photos, or other graphic elements may bleed into this space.

Do not alter the specific color segments of the flag or star. The star must remain silver/grey; do not fill it with patterns or gradients.

Only place the primary logo on white, Union Blue, or light grey backgrounds. For dark or busy backgrounds, use the approved monochromatic white version.

Always use the full team name "Columbus Blue Jackets" or the shortened "Blue Jackets" on first mention. Avoid using "The Jackets" in formal marketing or licensed merchandise.

Ensure the registered trademark symbol (®) is applied to the primary logo and the phrase "Out of our blue, we rise™" where applicable.

Do not place the Blue Jackets logo directly next to a third-party corporate logo without a clear "proud partner" separator line.

The brand marks may not be used in any way that implies an endorsement of a political candidate, movement, or religious organization.