Detroit Red Wings

The Winged Wheel logo must never be tilted, rotated, or mirrored. The wheel must always lead, with the wings trailing to the right.

Never use the "Wing" or the "Wheel" as standalone icons. They must always appear as a single, unified mark.

Ensure a minimum "buffer zone" around the logo, typically equal to the width of the inner "hub" of the wheel - to prevent crowding from text or other graphic elements.

The Winged Wheel must be rendered in flat, solid colors. 3D effects, drop shadows, or beveling are strictly prohibited.

The primary brand identity consists only of Red and White. The use of silver, black, or grey is restricted to specific vintage or secondary collections (such as "Winter Classic" branding) and should not be applied to the primary identity.

When using the "Detroit Red Wings" wordmark, the text must follow the specific vertically-arched path used by the franchise.

Do not place the Red Wings logo directly next to a third-party corporate logo in a way that implies a partnership unless a formal sponsorship agreement is in place.

The term "Hockeytown" is a registered trademark of the Detroit Red Wings. It must not be used on merchandise or in promotional slogans without explicit licensing.

If the Winged Wheel is placed on a red or dark-colored background, it must be outlined with a white stroke to ensure the logo remains legible and distinct.