# Ferris State University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** Ferris State University
- **Conference:** Great Lakes Intercollegiate Athletic Conference
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/ferris-state-university

## Description

Ferris State University's brand is rooted in its founding mission of providing practical, career-focused education since 1884, captured by its identity of being "Ferris Forward." The core visual identity is defined by the academic colors, Ferris Crimson (PMS 200 C) and Ferris Gold (PMS 123 C). The primary logo is a clean, versatile wordmark that is deliberately restricted to black, white, or gray to maximize legibility and recognition across all platforms. The brand prioritizes a unified, professional look across its colleges and programs, with the Bulldog graphic being reserved primarily for athletics and spirit, while academic units must adhere to strict, pre-approved "locked-up" signatures that prohibit the creation of unique, unauthorized unit logos.

## Brand Colors

### Secondary Colors

- **Black**
  - Hex: #000000
  - RGB: rgb(0, 0, 0)
  - CMYK: cmyk(NaN, NaN, NaN, 100)
- **Ferris Crimson**
  - Hex: #BA0C2F
  - Pantone: 200 C
- **Ferris Gold**
  - Hex: #FFC72C
  - Pantone: 123 C
- **White**
  - Hex: #ffffff
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 5

### General

- FSU
  - Available formats: SVG, PNG
- FSU
  - Available formats: SVG, PNG
- FSU
  - Available formats: SVG, PNG

### Secondary Marks

- FSU
  - Available formats: SVG, PNG

### Primary Marks

- FSU **(Primary)**
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Bulldogs™ (Trademarked)
- Ferris™ (Trademarked)
- Ferris State™ (Trademarked)
- Ferris State University® (Registered)

## Brand Usage Restrictions

The following restrictions apply when using Ferris State University brand assets:

- The primary university wordmark (the text-based logo) must not be distorted, stretched, or modified.
- The stacked version of the wordmark must always be center-aligned; left alignment is no longer permitted
- Approximation or variation of the official color shades (Crimson and Gold) is prohibited without special permission from Marketing and Communications.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25