# James Madison University Brand Information **League:** NCAA **Conference:** Sun Belt Conference **Location:** Harrisonburg, VA **Established:** 1908 **Mascot:** Dukes ## Description James Madison University, founded in 1908 and located in Harrisonburg, Virginia, is a nationally recognized public university known for its strong undergraduate programs, engaged learning environment, and vibrant campus life. JMU has grown into one of the top public universities in the Mid-Atlantic, blending liberal arts traditions with cutting-edge research and professional programs. Athletically, the JMU Dukes compete in the Sun Belt Conference, with Duke Dog serving as the school’s popular mascot. Since transitioning to the FBS level in 2022, JMU has quickly made a name for itself in football and other sports, raising the university’s national athletic profile while maintaining its reputation for academic excellence. ## Official Brand Colors ### Primary Colors - Purple: #33006F (Pantone: 2685 C) ### Secondary Colors - Black: #2C2A29 (Pantone: Process Black C) - Gold: #B3A36B (Pantone: 4515 C) - Gray: #B1B3B3 (Pantone: Cool Gray 5 C) - Red: #DA291C (Pantone: 485 C) ## Official Logos Total logo files available: 78 - JMU: Available in PNG, SVG - James Madison: Available in SVG, PNG ## Trademarked Phrases - Being the Change®® - Duke Dog™™ - Dukes Lager™™ - Dukes™™ - James Madison Dukes™™ - James Madison University®® - J Maddy™™ - JMU®® - JMU Dukes™™ - Madison™™ - Marching Royal Dukes™™ - Proud and True™™ --- Source: Sportsmarks.com - https://sportsmarks.com/james-madison-university
James Madison University
Harrisonburg, VA
About James Madison University
Mascot:DukesMascot Name:Duke Dog
James Madison University, founded in 1908 and located in Harrisonburg, Virginia, is a nationally recognized public university known for its strong undergraduate programs, engaged learning environment, and vibrant campus life. JMU has grown into one of the top public universities in the Mid-Atlantic, blending liberal arts traditions with cutting-edge research and professional programs. Athletically, the JMU Dukes compete in the Sun Belt Conference, with Duke Dog serving as the school’s popular mascot. Since transitioning to the FBS level in 2022, JMU has quickly made a name for itself in football and other sports, raising the university’s national athletic profile while maintaining its reputation for academic excellence.
Colors
#33006F
Purple
#2C2A29
Black
#B3A36B
Gold
#B1B3B3
Gray
#DA291C
Red
Logos
Primary Marks
JMU
General
JMU
JMU
JMU
JMU
James Madison
JMU
JMU
JMU
JMU
JMU
JMU
JMU
JMU
JMU
JMU
JMU
Secondary Marks
JMU
JMU
Verbiage
Being the Change®®
Duke Dog™™
Dukes Lager™™
Dukes™™
James Madison Dukes™™
James Madison University®®
J Maddy™™
JMU®®
JMU Dukes™™
Madison™™
Marching Royal Dukes™™
Proud and True™™
Restrictions
Never stretch, skew, rotate, or rearrange the elements of the JMU primary logo or the Duke Dog mascot.
Do not crowd the logo with text, photos, or other graphics. Always maintain a minimum "buffer zone" (typically equal to the height of the "J" in the logo) around all sides.
Academic departments and student organizations may not create their own independent logos. All entities must use the official university-sanctioned brand architecture or secondary marks.
Do not place the logo on busy backgrounds or colors that provide poor contrast. If using a dark background, use the official "reversed" (white) version of the logo.
Do not use the JMU brand to imply an endorsement of private products, political candidates, or outside commercial ventures without express written consent from University Communications.
Do not capitalize "university" when it stands alone unless it starts a sentence (e.g., "The university offers many majors").
Ready to partner with iconic sports brands?
Sportsmarks simplifies brand and sports team IP collaborations. We provide the tools and connections to create authentic, licensed merchandise that resonates with fans.