# James Madison University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** James Madison University
- **Conference:** Sun Belt Conference
- **League:** NCAA
- **Location:** Harrisonburg, VA
- **Established:** 1908
- **Mascot:** Dukes
- **Sportsmarks URL:** https://sportsmarks.com/james-madison-university

## Description

James Madison University, founded in 1908 and located in Harrisonburg, Virginia, is a nationally recognized public university known for its strong undergraduate programs, engaged learning environment, and vibrant campus life. JMU has grown into one of the top public universities in the Mid-Atlantic, blending liberal arts traditions with cutting-edge research and professional programs. Athletically, the JMU Dukes compete in the Sun Belt Conference, with Duke Dog serving as the school’s popular mascot. Since transitioning to the FBS level in 2022, JMU has quickly made a name for itself in football and other sports, raising the university’s national athletic profile while maintaining its reputation for academic excellence.

## Brand Colors

### Primary Colors

- **Purple**
  - Hex: #33006F
  - Pantone: 2685 C
  - RGB: 51, 0, 111
  - CMYK: 93, 100, 18, 21

### Secondary Colors

- **Black**
  - Hex: #2C2A29
  - Pantone: Process Black C
  - RGB: 44, 42, 41
  - CMYK: 0, 0, 0, 100
- **Gold**
  - Hex: #B3A36B
  - Pantone: 4515 C
  - RGB: 179, 163, 105
  - CMYK: 13, 19, 62, 28
- **Gray**
  - Hex: #B1B3B3
  - Pantone: Cool Gray 5 C
  - RGB: 177, 179, 179
  - CMYK: 13, 9, 10, 27
- **Red**
  - Hex: #DA291C
  - Pantone: 485 C
  - RGB: 218, 41, 28
  - CMYK: 0, 95, 100, 0

## Logos

Total logo assets: 19

### General

- JMU
  - Available formats: PNG, SVG
- JMU
  - Available formats: SVG, PNG
- JMU
  - Available formats: PNG, SVG
- JMU
  - Available formats: PNG, SVG
- James Madison
  - Available formats: SVG, PNG
- JMU
  - Available formats: PNG, SVG
- JMU
  - Available formats: PNG, SVG
- JMU
  - Available formats: PNG, SVG
- JMU
  - Available formats: SVG, PNG
- JMU
  - Available formats: PNG, SVG
- JMU
  - Available formats: PNG, SVG
- JMU
  - Available formats: PNG, SVG
- JMU
  - Available formats: SVG, PNG
- JMU
  - Available formats: PNG, SVG
- JMU
  - Available formats: SVG, PNG
- JMU
  - Available formats: SVG, PNG

### Secondary Marks

- JMU
  - Available formats: SVG, PNG
- JMU
  - Available formats: PNG, SVG

### Primary Marks

- JMU
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Being the Change®® (Registered)
- Duke Dog™™ (Trademarked)
- Dukes Lager™™ (Trademarked)
- Dukes™™ (Trademarked)
- James Madison Dukes™™ (Trademarked)
- James Madison University®® (Registered)
- J Maddy™™ (Trademarked)
- JMU®® (Registered)
- JMU Dukes™™ (Trademarked)
- Madison™™ (Trademarked)
- Marching Royal Dukes™™ (Trademarked)
- Proud and True™™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using James Madison University brand assets:

- Never stretch, skew, rotate, or rearrange the elements of the JMU primary logo or the Duke Dog mascot.
- Do not crowd the logo with text, photos, or other graphics. Always maintain a minimum "buffer zone" (typically equal to the height of the "J" in the logo) around all sides.
- Academic departments and student organizations may not create their own independent logos. All entities must use the official university-sanctioned brand architecture or secondary marks.
- Do not place the logo on busy backgrounds or colors that provide poor contrast. If using a dark background, use the official "reversed" (white) version of the logo.
- Do not use the JMU brand to imply an endorsement of private products, political candidates, or outside commercial ventures without express written consent from University Communications.
- Do not capitalize "university" when it stands alone unless it starts a sentence (e.g., "The university offers many majors").

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25