# Kansas State University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** Kansas State University
- **Conference:** Big 12
- **League:** NCAA
- **Location:** Manhattan, Kansas
- **Established:** 1863
- **Mascot:** Wildcats
- **Sportsmarks URL:** https://sportsmarks.com/kansas-state-university

## Description

Kansas State University, established on February 16, 1863, in Manhattan, Kansas, was the first public institution of higher education in the state. Known for its leadership in agricultural research, veterinary medicine, engineering, and architecture, K-State is a flagship land-grant university with a strong commitment to innovation and community engagement. Athletically, the Kansas State Wildcats compete in the Big 12 Conference, with Willie the Wildcat serving as the university’s mascot and symbol of school spirit. K-State has developed a reputation for excellence in both academics and athletics, particularly in football and basketball, and continues to serve as a cornerstone of higher education in the Midwest.

## Brand Colors

### Primary Colors

- **Athletic Purple**
  - Hex: #330A57
  - Pantone: 2695 C
  - RGB: 46, 26, 71
  - CMYK: 91, 100, 8, 5

### Secondary Colors

- **20% K/Black**
  - Hex: #D1D1D1
  - Pantone: Process Black C (20%)
  - RGB: 209, 209, 209
  - CMYK: 0, 0, 0, 20
- **40% K/Black**
  - Hex: #A7A7A7
  - Pantone: Process Black C (40%)
  - RGB: 167, 167, 167
  - CMYK: 0, 0, 0, 40
- **Black**
  - Hex: #000000
  - Pantone: Process Black C
  - RGB: 0, 0, 0
  - CMYK: 0, 0, 0, 100
- **Kansas Institutional purple**
  - Hex: #512888
  - RGB: rgb(88, 44, 131)
  - CMYK: cmyk(81, 100, 12, 02)
- **Purple Dynasty**
  - Hex: #24193D
  - Pantone: 5255 C
  - RGB: 36, 25, 61
  - CMYK: 90, 93, 43, 51
- **Urban Lilac**
  - Hex: #A090C4
  - Pantone: 2645 CP
  - RGB: 160, 144, 196
  - CMYK: 38, 44, 0, 0
- **White**
  - Hex: #FFFFFF
  - Pantone: White
  - RGB: 255, 255, 255
  - CMYK: 0, 0, 0, 0

## Logos

Total logo assets: 21

### Primary Marks

- Kansas **(Primary)**
  - Available formats: PNG, SVG

### General

- Kansas
  - Available formats: SVG, PNG
- Kansas
  - Available formats: PNG, SVG
- Kansas
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- Kansas
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- Kansas
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- Kansas
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- Kansas
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- Kansas
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- Kansas
  - Available formats: PNG, SVG
- Kansas
  - Available formats: SVG, PNG
- Kansas
  - Available formats: PNG, SVG
- Kansas
  - Available formats: SVG, PNG
- Kansas
  - Available formats: PNG, SVG
- Kansas
  - Available formats: SVG, PNG
- Kansas
  - Available formats: PNG, SVG
- Kansas
  - Available formats: SVG, PNG
- Kansas
  - Available formats: PNG, SVG
- Kansas
  - Available formats: PNG, SVG
- Kansas
  - Available formats: SVG, PNG
- Kansas
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Catbackers®® (Registered)
- EMAW™™ (Trademarked)
- Every Man a Wildcat™™ (Trademarked)
- Kansas State™™ (Trademarked)
- Kansas State University®® (Registered)
- K-State®® (Registered)
- K-State Proud®® (Registered)
- Octagon of Doom™™ (Trademarked)
- Powercat™™ (Trademarked)
- Purple and White™™ (Trademarked)
- The Bill™™ (Trademarked)
- Wildcats™™ (Trademarked)
- Willie the Wildcat™™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using Kansas State University brand assets:

- No markings are allowed on top of or through the Powercat mark.
- No alterations of the Powercat mark are allowed.
- The Powercat must always face right. Reversing the orientation is strictly prohibited.
- Do not use colors other than black, white, and K-State Purple for the K-State logo mark.
- Maintain a minimum "buffer zone" of empty space around logos. Do not crowd them with other design elements.
- Do not attempt to "type out" the K-State logo using similar fonts. Always use the official vector files provided by the university.
- University marks cannot be used in political advertisements or communications that imply endorsement of a candidate or party.
- Any use of marks alongside language or imagery that is discriminatory, hateful, or demeaning is strictly forbidden.
- No references to alcohol (unless specifically authorized for university events), drugs, or tobacco products.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25