# Liberty University Brand Information **League:** NCAA **Conference:** Conference USA **Location:** Lynchburg, VA **Established:** 1971 **Mascot:** Flames ## Description Liberty University, founded in 1971 and located in Lynchburg, Virginia, is one of the largest private Christian universities in the world. Known for its commitment to evangelical values and online education, Liberty has grown rapidly in both enrollment and academic offerings. The university emphasizes faith-based learning across a wide range of disciplines while also investing heavily in athletics. Competing in Conference USA, the Liberty Flames have risen quickly in prominence, particularly in football, with Sparky the Eagle serving as the school’s spirited mascot. As of 2024, Liberty continues to expand its national visibility through academic growth, athletic success, and a strong global online education presence. ## Official Brand Colors ### Primary Colors - Liberty Navy Blue: #041E42 (Pantone: 282 C) - Liberty Red: #A71930 (Pantone: 187 C) ### Secondary Colors - Liberty Gray: #BBBCBC (Pantone: Cool Gray 4 C) - Sparky Brown: #272018 (Pantone: 7532 C) - Sparky Gold: #47412A (Pantone: 4515 C) ## Official Logos Total logo files available: 106 - Liberty: Available in SVG, PNG ## Trademarked Phrases - Flames - Liberty University - Liberty University Flames --- Source: Sportsmarks.com - https://sportsmarks.com/liberty-university
Liberty University
Lynchburg, VA
About Liberty University
Mascot:FlamesMascot Name:Sparky the Eagle
Liberty University, founded in 1971 and located in Lynchburg, Virginia, is one of the largest private Christian universities in the world. Known for its commitment to evangelical values and online education, Liberty has grown rapidly in both enrollment and academic offerings. The university emphasizes faith-based learning across a wide range of disciplines while also investing heavily in athletics. Competing in Conference USA, the Liberty Flames have risen quickly in prominence, particularly in football, with Sparky the Eagle serving as the school’s spirited mascot. As of 2024, Liberty continues to expand its national visibility through academic growth, athletic success, and a strong global online education presence.
Colors
#041E42
Liberty Navy Blue
#A71930
Liberty Red
#BBBCBC
Liberty Gray
#272018
Sparky Brown
#47412A
Sparky Gold
Logos
Primary Marks
Liberty
Liberty
General
Liberty
Liberty
Liberty
Liberty
Liberty
Liberty
Liberty
Liberty
Liberty
Liberty
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Liberty
Liberty
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Verbiage
Flames
Liberty University
Liberty University Flames
Restrictions
Never alter any Liberty marks, including manipulating shape, proportions, or color.
The official University Seal is restricted and reserved for formal functions. It is not to be used on general merchandise without a special waiver.
The LU monogram is a less formal mark, but it may only be used on materials that already clearly reference Liberty by using the full university wordmark or the word "Liberty."
Maintain a "buffer zone" around the logo equal to the height of the "L" in the wordmark. No text or graphics may encroach on this space.
Only use approved brand colors. Do not use neon, gradients, or unapproved secondary colors for the logo.
Do not add shadows, outlines, or glow effects to the logo. Do not attempt to recreate the logo with different fonts.
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