# Liberty University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** Liberty University
- **Conference:** Conference USA
- **League:** NCAA
- **Location:** Lynchburg, VA
- **Established:** 1971
- **Mascot:** Flames
- **Sportsmarks URL:** https://sportsmarks.com/liberty-university

## Description

Liberty University, founded in 1971 and located in Lynchburg, Virginia, is one of the largest private Christian universities in the world. Known for its commitment to evangelical values and online education, Liberty has grown rapidly in both enrollment and academic offerings. The university emphasizes faith-based learning across a wide range of disciplines while also investing heavily in athletics. Competing in Conference USA, the Liberty Flames have risen quickly in prominence, particularly in football, with Sparky the Eagle serving as the school’s spirited mascot. As of 2024, Liberty continues to expand its national visibility through academic growth, athletic success, and a strong global online education presence.

## Brand Colors

### Primary Colors

- **Liberty Navy Blue**
  - Hex: #041E42
  - Pantone: 282 C
  - RGB: 4, 30, 66
  - CMYK: 100, 90, 13, 68
- **Liberty Red**
  - Hex: #A71930
  - Pantone: 187 C
  - RGB: 167, 25, 48
  - CMYK: 5, 100, 71, 22

### Secondary Colors

- **Liberty Gray**
  - Hex: #BBBCBC
  - Pantone: Cool Gray 4 C
  - RGB: 187, 188, 188
  - CMYK: 12, 8, 9, 23
- **Sparky Brown**
  - Hex: #272018
  - Pantone: 7532 C
  - RGB: 39, 32, 24
  - CMYK: 0, 19, 39, 61
- **Sparky Gold**
  - Hex: #47412A
  - Pantone: 4515 C
  - RGB: 71, 65, 42
  - CMYK: 0, 10, 42, 29

## Logos

Total logo assets: 21

### General

- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: PNG, SVG
- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: PNG, SVG
- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: PNG, SVG
- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: PNG, SVG
- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: PNG, SVG
- Liberty
  - Available formats: PNG, SVG
- Liberty
  - Available formats: PNG, SVG
- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: PNG, SVG

### Primary Marks

- Liberty
  - Available formats: SVG, PNG
- Liberty
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Flames
- Liberty University
- Liberty University Flames

## Brand Usage Restrictions

The following restrictions apply when using Liberty University brand assets:

- Never alter any Liberty marks, including manipulating shape, proportions, or color.
- The official University Seal is restricted and reserved for formal functions. It is not to be used on general merchandise without a special waiver.
- The LU monogram is a less formal mark, but it may only be used on materials that already clearly reference Liberty by using the full university wordmark or the word "Liberty."
- Maintain a "buffer zone" around the logo equal to the height of the "L" in the wordmark. No text or graphics may encroach on this space.
- Only use approved brand colors. Do not use neon, gradients, or unapproved secondary colors for the logo.
- Do not add shadows, outlines, or glow effects to the logo. Do not attempt to recreate the logo with different fonts.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25