# Los Angeles Kings Brand Information **League:** NHL **Conference:** Western Conference NHL ## Description Establishing a legacy of royalty on the ice, the Los Angeles Kings represent the grit and glamour of the City of Angels. As the first NHL team based in the Pacific Time Zone, the Kings have spent over half a century building a culture of resilience, punctuated by two historic Stanley Cup championships. ## Official Brand Colors ### Secondary Colors - Silver: #b0b7bc - Cod Gray: #111111 - White: #FFFFFF ## Official Logos Total logo files available: 44 - Los Angeles Kings: Available in SVG, PNG ## Trademarked Phrases - ALL FOR THE CROWN™ - BAILEY™ - FORUM BLUE™ - GO KINGS GO!™ - GREENVILLE SWAMP RABBITS® - KINGS™ - KINGS CARE FOUNDATION® - LA KINGS® - LAK INSIDER™ - LOS ANGELES KINGS® - ONTARIO REIGN® - WE ARE ALL KINGS™ --- Source: Sportsmarks.com - https://sportsmarks.com/los-angeles-kings
Los Angeles Kings
About Los Angeles Kings
founded:1967location:Los Angeles, Californiamascot symbol nickname:Bailey
Establishing a legacy of royalty on the ice, the Los Angeles Kings represent the grit and glamour of the City of Angels. As the first NHL team based in the Pacific Time Zone, the Kings have spent over half a century building a culture of resilience, punctuated by two historic Stanley Cup championships.
Colors
#b0b7bc
Silver
#111111
Cod Gray
#FFFFFF
White
Logos
Primary Marks
Los Angeles Kings
General
Los Angeles Kings
Los Angeles Kings
Los Angeles Kings
Los Angeles Kings
Los Angeles Kings
Los Angeles Kings
Los Angeles Kings
Los Angeles Kings
Verbiage
ALL FOR THE CROWN™
BAILEY™
FORUM BLUE™
GO KINGS GO!™
GREENVILLE SWAMP RABBITS®
KINGS™
KINGS CARE FOUNDATION®
LA KINGS®
LAK INSIDER™
LOS ANGELES KINGS®
ONTARIO REIGN®
WE ARE ALL KINGS™
Restrictions
Adhere strictly to the black, enhanced silver, and white color scheme. Do not introduce unauthorized colors.
Ensure the hand-drawn custom font with the descending "K" (on secondary wordmarks) is not stretched, distorted, or modified.
Do not use the 1967 "Crown" or the 1990s "Chevy" logo for current primary branding unless the campaign is specifically designated as "Heritage" or "Throwback."
Ensure a "buffer zone" around the logo equal to the height of the letter "K" in the wordmark to prevent visual clutter.
Avoid using gradients on the primary logo; it should remain a flat, high-contrast mark for maximum legibility.
Do not place the Silver/Black logo on a dark gray or busy photographic background that diminishes its "pop." Use a white stroke (outlining) if a dark background is unavoidable.
Restrict the use of Forum Blue to specific "Era-defined" content. Do not mix 90s Silver/Black branding with 70s Purple/Gold branding in a single graphic.
Do not rotate, tilt, or skew the primary "Home" crest or the "LA" monogram.
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