Minnesota Wild

The primary logo is a single, cohesive optical illusion. You must not separate the landscape elements (trees, river, sun) from the animal silhouette.

The star in the upper right of the logo (the animal's eye) must remain visible and correctly positioned. It is a specific tribute to the region’s hockey heritage and cannot be removed or altered.

Avoid labeling the logo as a specific animal (e.g., "The Bear" or "The Cat") in official copy. Refer to it exclusively as the "Wild Animal" or the "Primary Logo."

Do not recreate the logo using third-party fonts or shapes. Always use approved, high-resolution vector files.

Never combine the Minnesota Wild logo with other NHL team logos or competitor logos.

When referencing the team on social media or in print, always frame it as a partner or fan, not as an official spokesperson for the Minnesota Wild organization.

Do not use North Stars (green/yellow) branding for primary or daily branding. Use only during approved throwback/retro initiatives to maintain a distinct brand identity.

Only use black, white, or single-color logo versions when printed items cannot accommodate the full color spectrum.

All marketing materials, event flyers, or digital assets featuring the team logo must be approved by the organization.