# New Jersey Devils Brand Information **League:** NHL **Conference:** Eastern Conference NHL ## Description The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey. They compete in the National Hockey League (NHL) as a member of the Metropolitan Division in the Eastern Conference. Known for their "Jersey Tough" identity and a legacy of defensive excellence, the franchise has cemented its place as a powerhouse in the tri-state area. ## Official Brand Colors ### Secondary Colors - Red: #da1a32 - Black: #000000 - White: #FFFFFF ## Official Logos Total logo files available: 20 - New Jersey Devils: Available in PNG, SVG ## Trademarked Phrases - Devils™ - Devils Den™ - Hell is New Jersey - Jersey's Team - Made in Jersey - New Jersey Devils® - NJD™ - NJ Devils™ - Prudential Center® - The Rock™ --- Source: Sportsmarks.com - https://sportsmarks.com/new-jersey-devils
New Jersey Devils
About New Jersey Devils
founded:1974location:Newark, New Jerseymascot symbol nickname:NJ Devil
The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey. They compete in the National Hockey League (NHL) as a member of the Metropolitan Division in the Eastern Conference. Known for their "Jersey Tough" identity and a legacy of defensive excellence, the franchise has cemented its place as a powerhouse in the tri-state area.
Colors
#da1a32
Red
#000000
Black
#FFFFFF
White
Logos
Primary Marks
New Jersey Devils
General
New Jersey Devils
New Jersey Devils
New Jersey Devils
New Jersey Devils
Verbiage
Devils™
Devils Den™
Hell is New Jersey
Jersey's Team
Made in Jersey
New Jersey Devils®
NJD™
NJ Devils™
Prudential Center®
The Rock™
Restrictions
Do not remove the horns, the tail, or the circle. Do not distort, stretch, or skew the logo's proportions.
Always maintain a "buffer zone" around the logo equivalent to the width of the "N" to ensure visibility.
Never place the logo on a busy or low-contrast background that obscures the horns or the tail.
Refer to the team as the New Jersey Devils or the Devils. Do not use "NJ Devils" in formal headers or official merchandise without approval.
Maintain a "relentless, gritty, and proud" tone. Avoid language that is overly soft, passive, or apologetic.
The green and red throwback scheme is reserved for specific "Heritage" or "Retro" nights. Do not use green in standard seasonal marketing.
Do not place secondary logos on the front of helmets; keep to the standard side-placement or official sponsor decals.
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