# North Dakota State University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** North Dakota State University
- **Conference:** Missouri Valley Conference
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/north-dakota-state

## Description

North Dakota State University (NDSU), founded in 1890 in Fargo, defines its brand through its identity as the state's land-grant research institution, emphasizing applied research and industry-connected outcomes that drive regional progress. Its visual brand is built on the bold colors of Green and Yellow, symbolizing the strength and vitality of the campus community. Reflecting the heritage and dominance of the Great Plains, NDSU is powerfully unified under its nickname, the Bison (often referred to as the "Thundering Herd"), a symbol of resilience and championship-level competitive spirit.

## Brand Colors

### Primary Colors

- **Bison Green**
  - Hex: #115740
  - Pantone: 343 C
  - RGB: 17, 87, 64
  - CMYK: 98, 0, 72, 61

### Secondary Colors

- **Bison Yellow**
  - Hex: #FFC72C
  - Pantone: 123 C
  - RGB: 255, 199, 44
  - CMYK: 0, 24, 94, 0

## Logos

Total logo assets: 4

### Primary Marks

- NDSU
  - Available formats: PNG, SVG

### General

- NDSU
  - Available formats: SVG, PNG
- NDSU
  - Available formats: PNG, SVG
- NDSU
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Bison™ (Trademarked)
- NDState™ (Trademarked)
- NDSU® (Registered)
- North Dakota State® (Registered)
- North Dakota State University® (Registered)
- North Dakota State University Bison™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using North Dakota State University brand assets:

- The Bison mascot logos are the exclusive property of NDSU Athletics and are generally restricted to athletics-related materials.
- Never attempt to recreate, alter, or add elements to the official NDSU logo.
- The NDSU Seal is not interchangeable with the primary logo and is typically restricted to formal documents only.
- While the logo can be reversed (white on dark) or used in black, approved color usage should adhere to the official NDSU Green and Yellow palette.
- NDSU logos should never be used in conjunction with or makes reference to Drugs, Tobacco products, Sexual conduct, Profanity, Gambling, or Political or religious endorsement.
- Do not place text, photos, or other graphics within the required "clear zone" (defined as the height of the "NDSU" lettering) around the logo.
- For formal documents, the primary Green and Yellow must be used. Secondary colors should be used sparingly and only to accent the primary brand.
- Do not apply outlines, shadows, gradients, or patterns to the logo.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25