# University of Mississippi (Ole Miss)

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** University of Mississippi (Ole Miss)
- **Conference:** SEC
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/ole-miss

## Description

The University of Mississippi, known globally as Ole Miss, projects a powerful and distinct visual identity rooted in tradition and spirited competition. Founded in Oxford, Mississippi, in 1848, its brand is instantly recognizable by the official school colors: Harvard Crimson and Yale Blue (often simply referred to as Red and Blue). These vibrant hues embody the university's spirit as the Rebels take the field. The combination of these historic colors and the enduring, spirited nickname creates a memorable and distinctive aesthetic that has defined the Ole Miss brand for generations.

## Brand Colors

### Secondary Colors

- **Blue**
  - Hex: #006d9e
  - RGB: rgb(0, 109, 158)
  - CMYK: cmyk(100, 31, 0, 38)
- **Navy Blue**
  - Hex: #12284b
  - RGB: rgb(18, 40, 75)
  - CMYK: cmyk(76, 47, 0, 71)
- **Red**
  - Hex: #ce202f
  - RGB: rgb(206, 32, 47)
  - CMYK: cmyk(0, 84, 77, 19)
- **White**
  - Hex: #ffffff
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 22

### Primary Marks

- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: PNG, SVG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: SVG, PNG

### General

- Uni of Mississippi
  - Available formats: PNG, SVG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: PNG, SVG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: PNG, SVG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: PNG, SVG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: PNG, SVG
- Uni of Mississippi
  - Available formats: SVG, PNG
- Uni of Mississippi
  - Available formats: PNG, SVG
- Uni of Mississippi
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Barnard Observatory
- Battle for the Golden Egg™ (Trademarked)
- Bondurant™ (Trademarked)
- Croft™ (Trademarked)
- Flim Flam Bim Bam™ (Trademarked)
- Hotty Toddy™ (Trademarked)
- Lock the Vaught™ (Trademarked)
- Mississippi™ (Trademarked)
- Ole Miss® (Registered)
- Paris-Yates Chapel™ (Trademarked)
- Pavilion at Ole Miss™ (Trademarked)
- Rebels™ (Trademarked)
- Rebs™ (Trademarked)
- Swayze Field™ (Trademarked)
- The Grove™ (Trademarked)
- The Lyceum™ (Trademarked)
- The Pavilion™ (Trademarked)
- The Vaught™ (Trademarked)
- UM™ (Trademarked)
- University of Mississippi® (Registered)
- University of Mississippi - Medical Center™ (Trademarked)
- University of Mississippi - Southhaven™ (Trademarked)
- University of Mississippi - Tupelo™ (Trademarked)
- U of M™ (Trademarked)
- Vaught-Hemingway Stadium™ (Trademarked)
- Ventress™ (Trademarked)
- Walk of Champions™ (Trademarked)
- WAOM™ (Trademarked)
- We Are Ole Miss™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using University of Mississippi (Ole Miss) brand assets:

- The primary Ole Miss Script Logo, the M Seal, and the Athletics Logo (Block M with crossed swords) must not be stretched, distorted, re-colored (outside of official colors), outlined, or have shadows/effects added.
- Only use high-resolution, approved vector or raster files provided by University Communications or Athletics.
- Elements within a logo (e.g., the text from the M Seal) must not be used independently unless specific guidelines permit it (e.g., the Block M used alone for specific Athletics applications).
- Always maintain the specified "clear space" (exclusion zone) around the logo, free of any text, graphics, or images.
- New logos, seals, or symbols for individual departments, programs, or events must not be created without explicit approval from University Communications. Sub-brand identification should utilize approved co-branding templates.
- Unauthorized fonts must not be used for primary headlines, body text, or branding elements. Only approved Ole Miss typefaces (e.g., specific weights of Gotham, Adobe Garamond) should be used for formal communications. Decorative or novelty fonts are prohibited.
- When referring to the institution, only use the official names: "The University of Mississippi," or the acceptable abbreviations "Ole Miss" (preferred in most marketing) or "UM." Avoid using "U of M" or other non-standard abbreviations.
- All products bearing University of Mississippi trademarks (logos, names, taglines) must be produced by a licensed vendor and approved through the Office of Licensing and Brand Management.
- Do not create or use new institutional taglines or slogans without the approval of University Communications. Adhere to the current official tagline (if one is in use) or core messaging pillars (e.g., academic excellence, rich tradition, SEC affiliation).

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25