# Philadelphia Flyers Brand Information **League:** NHL **Conference:** Eastern Conference NHL ## Description Philadelphia Flyers are the heartbeat of South Philly. Based at the Wells Fargo Center, the "Orange and Black" are defined by a relentless, hard-hitting legacy that matches the grit of their hometown. From the Broad Street Bullies era to the modern day, the Flyers represent a fearless "Philly vs. Everybody" attitude-anchored by the most iconic (and chaotic) mascot in sports. ## Official Brand Colors ### Secondary Colors - Orange: #F74902 - Black: #000000 - White: #FFFFFF ## Official Logos Total logo files available: 26 - Philadelphia Flyers: Available in SVG, PNG ## Trademarked Phrases - A New Era of Orange™ - Brick by Brick™ - Broad Street Bullies® - Flyers™ - FlyerWire™ - Gritty® - Orange & Black™ - Orange & Black on Tap™ - Philadelphia Flyers® --- Source: Sportsmarks.com - https://sportsmarks.com/philadelphia-flyers
Philadelphia Flyers
About Philadelphia Flyers
founded:1967location:Philadelphia, PAmascot symbol nickname:Gritty
Philadelphia Flyers are the heartbeat of South Philly. Based at the Wells Fargo Center, the "Orange and Black" are defined by a relentless, hard-hitting legacy that matches the grit of their hometown. From the Broad Street Bullies era to the modern day, the Flyers represent a fearless "Philly vs. Everybody" attitude-anchored by the most iconic (and chaotic) mascot in sports.
Colors
#F74902
Orange
#000000
Black
#FFFFFF
White
Logos
Primary Marks
Philadelphia Flyers
General
Philadelphia Flyers
Philadelphia Flyers
Philadelphia Flyers
Philadelphia Flyers
Philadelphia Flyers
Verbiage
A New Era of Orange™
Brick by Brick™
Broad Street Bullies®
Flyers™
FlyerWire™
Gritty®
Orange & Black™
Orange & Black on Tap™
Philadelphia Flyers®
Restrictions
Do not tilt, rotate, or distort the primary logo. The "P" must remain horizontal to represent the forward motion of the wings.
Do not place the logo directly onto a clashing color without a border. When placing the logo on a black or orange background, ensure the correct white or black stroke is used to maintain contrast.
The "Gritty" icon or vintage secondary marks should never replace the primary wing logo on official letterheads or formal jerseys.
Do not introduce secondary colors like yellow or red to the primary branding.. Limit color usage strictly to Flyers Orange, Black, and White.
Maintain a tone that is "gritty," "passionate," and "intense." Avoid appearing overly corporate, soft, or passive in messaging.
Emphasize toughness and Philadelphia identity. Avoid using slang that does not align with the traditional "Broad Street Bullies" reputation.
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