# Pittsburgh Penguins Brand Information **League:** NHL **Conference:** Eastern Conference NHL ## Description The Pittsburgh Penguins (affectionately known as the Pens) are a premier NHL franchise defined by a legacy of elite talent and a commitment to championship excellence. Established during the 1967 NHL expansion, the team has become a cornerstone of the Pittsburgh sports identity, bringing five Stanley Cup titles to the "City of Champions." ## Official Brand Colors ### Secondary Colors - Gold: #FDB71A - Black: #000000 - White: #FFFFFF ## Official Logos Total logo files available: 78 - Pittsburgh Penguins: Available in SVG, PNG ## Trademarked Phrases - CITY OF CHAMPIONS - ICEBURGH™ - IT’S A GREAT DAY FOR HOCKEY™ - LET’S GO PENS - PENGUINS - PENS™ - PITTSBURGH PENGUINS® - The Golden Triangle - THE IGLOO - The "Robo-Penguin - The Skating Penguin --- Source: Sportsmarks.com - https://sportsmarks.com/pittsburgh-penguins
The Pittsburgh Penguins (affectionately known as the Pens) are a premier NHL franchise defined by a legacy of elite talent and a commitment to championship excellence. Established during the 1967 NHL expansion, the team has become a cornerstone of the Pittsburgh sports identity, bringing five Stanley Cup titles to the "City of Champions."
Gold
Black
White
Keep a minimum "safe zone" around the logo equal to the width of the penguin's eye to prevent visual clutter.
Do not stretch, skew, or rotate the logo. Always scale proportionally
Never render the logo in "Vegas Gold" or any colors outside the current official palette unless specifically approved for a themed event.
Do not remove elements of the logo, such as the hockey stick or the triangle, or overlay text and secondary graphics across the penguin.
Avoid slang or unapproved abbreviations in formal branding. Refer to the team as the "Pittsburgh Penguins" or "the Penguins."
The gold triangle in the logo represents the "Golden Triangle" of downtown Pittsburgh; do not remove or change its orientation, as it is a protected brand element.
Do not place the primary logo on busy, patterned, or low-contrast backgrounds that diminish its visibility.
Do not change the penguin’s scarf to colors other than gold, or the body to colors other than black and white, unless for League-approved initiatives
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