# San Diego State

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** San Diego State
- **Conference:** Pac 12
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/sdsu

## Description

Founded in 1897 and situated in vibrant San Diego, California, San Diego State University is a premier public research institution dedicated to innovation, global perspectives, and transformative education. SDSU empowers a diverse student body to become the leaders of tomorrow. The university's indomitable spirit is proudly represented by its signature scarlet and black colors and its renowned athletic teams, the Aztecs.

## Brand Colors

### Primary Colors

- **Black**
  - Hex: #000000
  - Pantone: PMS Process Black
  - RGB: rgb(0, 0, 0)
  - CMYK: cmyk(0,0,0,100)
- **Red**
  - Hex: #a6192e
  - Pantone: PMS 200
  - RGB: rgb(166, 25, 46)
  - CMYK: cmyk(0, 85, 72, 35)

### Secondary Colors

- **White**
  - Hex: #FFFFFF
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 18

### General

- SDSU
  - Available formats: SVG, PNG
- SDSU
  - Available formats: PNG, SVG
- SDSU
  - Available formats: SVG, PNG
- SDSU
  - Available formats: PNG, SVG
- SDSU
  - Available formats: SVG, PNG
- SDSU
  - Available formats: SVG, PNG
- SDSU
  - Available formats: SVG, PNG
- SDSU
  - Available formats: PNG, SVG
- SDSU
  - Available formats: SVG, PNG
- SDSU
  - Available formats: PNG, SVG
- SDSU
  - Available formats: SVG, PNG
- SDSU
  - Available formats: PNG, SVG
- SDSU
  - Available formats: SVG, PNG
- SDSU
  - Available formats: PNG, SVG
- SDSU
  - Available formats: SVG, PNG
- SDSU
  - Available formats: PNG, SVG
- SDSU
  - Available formats: SVG, PNG

### Primary Marks

- SDSU
  - Available formats: PNG, SVG

## Trademarked Phrases & Verbiage

- AZTECS® (Registered)
- San Diego State® (Registered)
- San Diego State University® (Registered)
- SDSU® (Registered)

## Brand Usage Restrictions

The following restrictions apply when using San Diego State brand assets:

- Never stretch, distort, recolor, reconfigure, or add effects to official SDSU logos (e.g., the interlocking SD, the university seal).
- Always provide the mandatory minimum clear space around logos to ensure legibility and impact; do not crowd them with other text or graphics.
- Use only the official SDSU Scarlet (Pantone 186 C) and Black as primary brand colors. Do not use unofficial variations of red or introduce competing color palettes.
- The "Aztec" moniker and related imagery must be handled with maximum cultural sensitivity and respect. Do not use Aztec imagery in ways that are caricatured, stereotypical, or unauthorized by specific university cultural guidelines.
- Do not use SDSU brand assets to imply university endorsement of outside commercial products, services, political candidates, or ideologies without express written approval.
- Do not use unofficial acronyms or abbreviations in formal communications (e.g., avoid "San Diego State College" or just "San Diego" when referring to the institution).

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25