# Southern Methodist University (SMU)

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** Southern Methodist University (SMU)
- **Conference:** ACC
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/smu

## Description

Founded in 1911 and nestled in the heart of Dallas, Texas, Southern Methodist University (SMU) is a premier private global research institution dedicated to academic excellence, creative innovation, and intellectual freedom. SMU cultivates world changers through its commitment to leadership, service, and scholarship. The university's competitive spirit is proudly represented by its athletic teams, the Mustangs.

## Brand Colors

### Secondary Colors

- **Black**
  - Hex: #000000
  - RGB: rgb(0, 0, 0)
  - CMYK: cmyk(NaN, NaN, NaN, 100)
- **Bright Red**
  - Hex: #a80000
  - RGB: rgb(168, 0, 0)
  - CMYK: cmyk(0, 100, 100, 34)
- **International Klein Blue**
  - Hex: #0033a1
  - RGB: rgb(0, 51, 161)
  - CMYK: cmyk(100, 68, 0, 37)
- **White**
  - Hex: #ffffff
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 9

### General

- SMU
  - Available formats: SVG, PNG
- SMU
  - Available formats: SVG, PNG
- SMU
  - Available formats: SVG, PNG
- SMU
  - Available formats: PNG, SVG
- SMU
  - Available formats: PNG, SVG
- SMU
  - Available formats: PNG, SVG
- SMU
  - Available formats: SVG, PNG
- SMU
  - Available formats: PNG, SVG

### Primary Marks

- SMU **(Primary)**
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- GO RED GO BLUE GO STANGS THE BOULEVARD™ (Trademarked)
- MOODY MAGIC™ (Trademarked)
- PONY UP
- SMU® (Registered)
- SMU MUSTANGS™ (Trademarked)
- THE BOULEVARD AT SMU™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using Southern Methodist University (SMU) brand assets:

- Trademark usage is strictly prohibited in conjunction with content that promotes alcohol, tobacco, drugs, gambling, or any obscene, vulgar, or discriminatory material.
- The Mustang Mark must always run to the right.
- The officially preferred color for the pony is red. It can also appear in white or occasionally in blue.
- Never stretch, squash, or distort the logo. Scale it proportionally during resizing.
- Only use the official SMU Red and Blue. Do not render the logo in neon, gradients, or non-university colors.
- Keep a minimum "clear zone" around the logo, equivalent to the height of the "S" in the SMU mark; free of text, photos, or other graphic elements.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25