# South Dakota State University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** South Dakota State University
- **Conference:** Missouri Valley Conference
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/south-dakota-state

## Description

Founded in 1881 and nestled in Brookings, South Dakota, South Dakota State University is the state's largest and most comprehensive university. As a leading land-grant institution, SDSU is dedicated to academic excellence, research, and community engagement, preparing students to make a real impact. The university's spirit is championed by its athletic teams, proudly known as the Jackrabbits.

## Brand Colors

### Secondary Colors

- **SDState Blue**
  - Hex: #19468D
  - RGB: rgb(25, 70, 141)
  - CMYK: cmyk(82, 50, 0, 45)
- **SDState Dark Blue**
  - Hex: #0A233F
  - RGB: rgb(10, 35, 63)
  - CMYK: cmyk(84, 44, 0, 75)
- **SDState Dark Yellow**
  - Hex: #C8982C
  - RGB: rgb(200, 152, 44)
  - CMYK: cmyk(0, 24, 78, 22)
- **SDState Highlight blue**
  - Hex: #CBD2EA
  - RGB: rgb(203, 210, 234)
  - CMYK: cmyk(13, 10, 0, 8)
- **SDState Highlight Yellow**
  - Hex: #F0E99A
  - RGB: rgb(240, 233, 154)
  - CMYK: cmyk(0, 3, 36, 6)
- **SDState Yellow**
  - Hex: #FED103
  - RGB: rgb(254, 209, 3)
  - CMYK: cmyk(0, 18, 99, 0)

## Logos

Total logo assets: 13

### General

- South Dakota
  - Available formats: SVG, PNG
- South Dakota
  - Available formats: PNG, SVG
- South Dakota
  - Available formats: PNG, SVG
- South Dakota
  - Available formats: SVG, PNG
- South Dakota
  - Available formats: SVG, PNG
- South Dakota
  - Available formats: SVG, PNG
- South Dakota
  - Available formats: PNG, SVG
- South Dakota
  - Available formats: SVG, PNG
- South Dakota
  - Available formats: SVG, PNG
- South Dakota
  - Available formats: PNG, SVG
- South Dakota
  - Available formats: SVG, PNG
- South Dakota
  - Available formats: PNG, SVG

### Primary Marks

- South Dakota
  - Available formats: PNG, SVG

## Trademarked Phrases & Verbiage

- Beef Bowl® (Registered)
- Be Great. Start Here® (Registered)
- Campanile Records® (Registered)
- Cereal Bowl® (Registered)
- Go Big. Go Blue. Go Jacks™ (Trademarked)
- Go Jacks® (Registered)
- Hobo Day® (Registered)
- iGrow® (Registered)
- Jackrabbit Guarantee® (Registered)
- Jackrabbits® (Registered)
- Jacks® (Registered)
- McCrory Gardens® (Registered)
- Oak Lake Field Station™ (Trademarked)
- Passionate. Relentless. Champions® (Registered)
- Pride of the Dakotas® (Registered)
- SDState® (Registered)
- SDSU™ (Trademarked)
- South Dakota State® (Registered)
- South Dakota State University® (Registered)
- The Campanile Line® (Registered)

## Brand Usage Restrictions

The following restrictions apply when using South Dakota State University brand assets:

- Do not alter any official university marks (including the SD Logo, Wordmark, and Jackrabbit mascot). This means no stretching, distorting, redrawing, or changing the proportional relationships of the elements.
- Marks must only be reproduced using the official brand colors: SDState Blue (PMS 286) and SDState Yellow (PMS 109), black, or white. Do not print the logo on red or green backgrounds.
- A minimum amount of clear space (typically 3/16 of an inch or 1 inch for minimum size rules) must always be maintained around the logo to ensure its integrity and visibility.
- Do not use the university's marks to imply endorsement of commercial products, services, political causes, or religious groups.
- The use of trademarks in conjunction with obscene, vulgar, sexually suggestive, or disparaging content, including references to alcohol, tobacco, or illegal substances, is strictly prohibited.
- The creation of new, separate logos or sub-brands for academic colleges, departments, or programs is generally restricted to maintain a single, cohesive visual identity.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25