# St. Louis Blues Brand Information **League:** NHL **Conference:** Western Conference NHL ## Description The St. Louis Blues represent the heart and soul of hockey in the Gateway City. Defined by a legacy of grit, a relentless work ethic, and a deep-rooted connection to our community, we are more than just a team; we are a St. Louis institution. From the rafters of the Enterprise Center to the streets of downtown, the Note is a symbol of pride, perseverance, and the pursuit of excellence. ## Official Brand Colors ### Secondary Colors - Blue: #0070b9 - Yellow: #fdb71a - Dark blue: #00053e - Congress Blue: #00468b - White: #FFFFFF ## Official Logos Total logo files available: 38 - St. Louis Blues: Available in PNG, SVG ## Trademarked Phrases - BLUENATICS® - BLUES® - NOTEWORTHY™ - NTERLOCKING STL™ - RIVER MUSIC™ - ST. LOUIS™ - ST. LOUIS BLUES® - ST. LOUIS BLUES HOCKEY CLUB® - THE BLUE NOTE™ - THE FLEUR™ - WE WENT BLUES® --- Source: Sportsmarks.com - https://sportsmarks.com/st-louis-blues
St. Louis Blues
About St. Louis Blues
founded:1967location:St. Louis, Missourimascot symbol nickname:Louie
The St. Louis Blues represent the heart and soul of hockey in the Gateway City. Defined by a legacy of grit, a relentless work ethic, and a deep-rooted connection to our community, we are more than just a team; we are a St. Louis institution. From the rafters of the Enterprise Center to the streets of downtown, the Note is a symbol of pride, perseverance, and the pursuit of excellence.
Colors
#0070b9
Blue
#fdb71a
Yellow
#00053e
Dark blue
#00468b
Congress Blue
#FFFFFF
White
Logos
Primary Marks
St. Louis Blues
General
St. Louis Blues
St. Louis Blues
St. Louis Blues
St. Louis Blues
St. Louis Blues
St. Louis Blues
St. Louis Blues
Verbiage
BLUENATICS®
BLUES®
NOTEWORTHY™
NTERLOCKING STL™
RIVER MUSIC™
ST. LOUIS™
ST. LOUIS BLUES®
ST. LOUIS BLUES HOCKEY CLUB®
THE BLUE NOTE™
THE FLEUR™
WE WENT BLUES®
Restrictions
Do not separate the wing from the musical note. The "Blue Note" must remain a single, unified graphic.
Do not apply gradients, neon filters, or unapproved seasonal color swaps. Use only the official color palette.
Do not stretch, skew, or rotate the logo. The wing should always be angled consistently with the official master file.
Do not place the logo with texts or competing graphics. Always maintain a "safe zone" around the logo equal to the width of the stem of the musical note.
Do not use team marks in advertisements in a way that suggests the St. Louis Blues endorse your product, service, or political campaign.
Do not produce apparel, glassware, or digital assets (NFTs, wallpapers for sale) featuring the Blue Note without an NHL license.
Do not use "Blues" or "St. Louis Blues" in the name of a commercial podcast, fan club, or business without a disclaimer and prior written approval.
Do not use Blues tickets as prizes for sweepstakes or giveaways without express permission, as this violates the Season Ticket Holder Agreement.
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