# Texas Christian University Brand Information **League:** NCAA **Conference:** Big 12 ## Description Texas Christian University (TCU), established in 1873, is a private, R1-status research institution located in Fort Worth, Texas, offering a unique blend of personalized attention within a robust university setting. Dedicated to educating ethical leaders and responsible citizens, TCU emphasizes academic rigor and a vibrant, inclusive community. The official colors, Purple and White, reflect the distinctive spirit of the Horned Frogs, the beloved mascot nickname. This powerful combination of academic excellence, deep community spirit, and top-tier NCAA Division I athletics defines the TCU experience. ## Official Brand Colors ### Primary Colors - Honey Flower: #4d1979 (Pantone: PMS 268 C) ### Secondary Colors - Black: #000000 - Gray Chateau: #a3a9ac (Pantone: PMS 429 C) - White: #ffffff ## Official Logos Total logo files available: 52 - TCU: Available in PNG, SVG ## Trademarked Phrases - Fear The Frog™ - Go Frogs™ - Horned Frogs™ - Riff Ram™ - Riff Ram Bah Zoo™ - SuperFrog™ - TCU® - TCU Horned Frogs® - Texas Christian University® --- Source: Sportsmarks.com - https://sportsmarks.com/texas-christian-university
Texas Christian University
About Texas Christian University
founded:1873location:Texasmascot symbol nickname:Horned Frogs
Texas Christian University (TCU), established in 1873, is a private, R1-status research institution located in Fort Worth, Texas, offering a unique blend of personalized attention within a robust university setting. Dedicated to educating ethical leaders and responsible citizens, TCU emphasizes academic rigor and a vibrant, inclusive community. The official colors, Purple and White, reflect the distinctive spirit of the Horned Frogs, the beloved mascot nickname. This powerful combination of academic excellence, deep community spirit, and top-tier NCAA Division I athletics defines the TCU experience.
Colors
#4d1979
Honey Flower
#000000
Black
#a3a9ac
Gray Chateau
#ffffff
White
Logos
Primary Marks
TCU
TCU
General
TCU
TCU
TCU
TCU
TCU
TCU
TCU
TCU
Verbiage
Fear The Frog™
Go Frogs™
Horned Frogs™
Riff Ram™
Riff Ram Bah Zoo™
SuperFrog™
TCU®
TCU Horned Frogs®
Texas Christian University®
Restrictions
The Athletic Frog logo is primarily reserved for TCU Athletics. It should never appear in conjunction with the arched TCU logo.
Do not stretch, distort, or pixelate the logo. Always scale proportionally.
Always maintain a "safe zone" around the logo equal to the height of the "T" in the TCU mark. Do not crowd the logo with text or other graphics.
Only use the logo in TCU Purple, black, or white (knockout). Do not create new color combinations or neon variants.
Do not place text over the logo or use the logo as a background watermark at low opacity.
Always refer to the institution as Texas Christian University on first reference. Use TCU for subsequent mentions.
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