# Texas Christian University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** Texas Christian University
- **Conference:** Big 12
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/texas-christian-university

## Description

Texas Christian University (TCU), established in 1873, is a private, R1-status research institution located in Fort Worth, Texas, offering a unique blend of personalized attention within a robust university setting. Dedicated to educating ethical leaders and responsible citizens, TCU emphasizes academic rigor and a vibrant, inclusive community. The official colors, Purple and White, reflect the distinctive spirit of the Horned Frogs, the beloved mascot nickname. This powerful combination of academic excellence, deep community spirit, and top-tier NCAA Division I athletics defines the TCU experience.

## Brand Colors

### Primary Colors

- **Honey Flower**
  - Hex: #4d1979
  - Pantone: PMS 268 C
  - RGB: rgb(77, 25, 121)
  - CMYK: cmyk(36, 79, 0, 53)

### Secondary Colors

- **Black**
  - Hex: #000000
  - RGB: rgb(0, 0, 0)
  - CMYK: cmyk(NaN, NaN, NaN, 100)
- **Gray Chateau**
  - Hex: #a3a9ac
  - Pantone: PMS 429 C
  - RGB: rgb(163, 169, 172)
  - CMYK: cmyk(5, 2, 0, 33)
- **White**
  - Hex: #ffffff
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 10

### Primary Marks

- TCU **(Primary)**
  - Available formats: PNG, SVG
- TCU
  - Available formats: SVG, PNG

### General

- TCU
  - Available formats: PNG, SVG
- TCU
  - Available formats: PNG, SVG
- TCU
  - Available formats: SVG, PNG
- TCU
  - Available formats: PNG, SVG
- TCU
  - Available formats: PNG, SVG
- TCU
  - Available formats: SVG, PNG
- TCU
  - Available formats: SVG, PNG
- TCU
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Fear The Frog™ (Trademarked)
- Go Frogs™ (Trademarked)
- Horned Frogs™ (Trademarked)
- Riff Ram™ (Trademarked)
- Riff Ram Bah Zoo™ (Trademarked)
- SuperFrog™ (Trademarked)
- TCU® (Registered)
- TCU Horned Frogs® (Registered)
- Texas Christian University® (Registered)

## Brand Usage Restrictions

The following restrictions apply when using Texas Christian University brand assets:

- The Athletic Frog logo is primarily reserved for TCU Athletics. It should never appear in conjunction with the arched TCU logo.
- Do not stretch, distort, or pixelate the logo. Always scale proportionally.
- Always maintain a "safe zone" around the logo equal to the height of the "T" in the TCU mark. Do not crowd the logo with text or other graphics.
- Only use the logo in TCU Purple, black, or white (knockout). Do not create new color combinations or neon variants.
- Do not place text over the logo or use the logo as a background watermark at low opacity.
- Always refer to the institution as Texas Christian University on first reference. Use TCU for subsequent mentions.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25