# Toronto Maple Leafs Brand Information **League:** NHL **Conference:** Eastern Conference NHL ## Description The Toronto Maple Leafs are one of the most storied and iconic franchises in professional sports. As a member of the "Original Six," the team carries a legacy of grit, tradition, and an unwavering connection to the city of Toronto. Clad in their classic blue and white, the Leafs represent the heartbeat of Canadian hockey, playing in the epicenter of the hockey world. ## Official Brand Colors ### Secondary Colors - Blue: #0d2d6c - White: #FFFFFF ## Official Logos Total logo files available: 8 - Toronto Maple Leafs: Available in SVG, PNG ## Trademarked Phrases - BE LEAF™ - HONOUR. PRIDE. COURAGE.™ - IT’S A PRIVILEGE, NOT A RIGHT™ - LEAFS® - MAPLE LEAF GARDENS™ - MAPLE LEAFS™ - PLAY RIGHT. PLAY FAST. - STAY HUNGRY™ - THE BLUE AND WHITE™ - TML™ - TORONTO ARENAS™ - TORONTO MAPLE LEAFS® - TORONTO ST. PATS™ --- Source: Sportsmarks.com - https://sportsmarks.com/toronto-maple-leafs
Toronto Maple Leafs
About Toronto Maple Leafs
founded:1917location:Toronto, Ontario, Canadamascot symbol nickname:Carlton the Bear
The Toronto Maple Leafs are one of the most storied and iconic franchises in professional sports. As a member of the "Original Six," the team carries a legacy of grit, tradition, and an unwavering connection to the city of Toronto. Clad in their classic blue and white, the Leafs represent the heartbeat of Canadian hockey, playing in the epicenter of the hockey world.
Colors
#0d2d6c
Blue
#FFFFFF
White
Logos
Primary Marks
Toronto Maple Leafs
General
Toronto Maple Leafs
Verbiage
BE LEAF™
HONOUR. PRIDE. COURAGE.™
IT’S A PRIVILEGE, NOT A RIGHT™
LEAFS®
MAPLE LEAF GARDENS™
MAPLE LEAFS™
PLAY RIGHT. PLAY FAST.
STAY HUNGRY™
THE BLUE AND WHITE™
TML™
TORONTO ARENAS™
TORONTO MAPLE LEAFS®
TORONTO ST. PATS™
Restrictions
The logo must never be stretched, rotated, or modified. Every vein and point has historical significance; ensure the geometry remains exact.
Keep a clear space around the logo equal to at least half the width of the logo itself to prevent visual clutter from secondary graphics or text.
Do not add drop shadows, glow effects, or strokes to the primary logo unless specifically approved for high-contrast broadcast needs
While a core brand pillar, do not use "Leafs Nation" in formal corporate documentation; reserve it for fan-facing social media and community engagement.
Avoid overly trendy slang or aggressive "trash-talk" in official brand voice. All copy should reflect a tone of Prestige, Tradition and Loyalty.
Brand partners must not display logos of direct NHL competitors or rival sports franchises within the same creative frame as the Maple Leafs logo.
Third-party logos must never touch, overlap, or be integrated into the Maple Leaf logo itself.
Any sponsor logos intended for jersey placement must be rendered in monochrome (white or Leaf's Blue) to preserve the integrity of the sweater's aesthetic.
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