# University of Alabama Brand Information **League:** NCAA **Conference:** SEC **Location:** Tuscaloosa, AL **Established:** 1831 **Nickname:** Crimson Tide ## Description The University of Alabama, established in 1831 and located in Tuscaloosa, is the flagship institution of the state and one of the most recognized public universities in the nation. Known for its academic excellence, law school, business programs, and growing research footprint, Alabama also enjoys an unmatched tradition in athletics. The Crimson Tide compete in the Southeastern Conference (SEC) and are especially renowned for their football dynasty, which has produced numerous national championships and NFL talent. With Big Al the elephant as the beloved mascot, Alabama continues to symbolize both academic ambition and athletic dominance heading into 2025. ## Official Brand Colors ### Primary Colors - Crimson: #B30838 (Pantone: 201 C) ### Secondary Colors - Black: #000000 (Pantone: Process Black C) - Gray: #CFD4D8 (Pantone: 428 C) - White: #FFFFFF (Pantone: White) ## Official Logos Total logo files available: 46 - Alabama: Available in SVG, PNG ## Trademarked Phrases - A-Day™™ - Alabama®® - Bama®® - Big Al™™ - Coleman Coliseum™™ - Crimson and White™™ - Crimson Tide®® - Denny Chimes™™ - Iron Bowl®® - Rammer Jammer™™ - Roll Tide®® - RTR™™ - Saban Field at Bryant-Denny Stadium™™ - The University of Alabama®® - Tide™™ - UA™™ - Where Legends Are Made®® --- Source: Sportsmarks.com - https://sportsmarks.com/university-of-alabama
University of Alabama
Tuscaloosa, AL
About University of Alabama
Nickname:Crimson TideMascot Name:Big Al
The University of Alabama, established in 1831 and located in Tuscaloosa, is the flagship institution of the state and one of the most recognized public universities in the nation. Known for its academic excellence, law school, business programs, and growing research footprint, Alabama also enjoys an unmatched tradition in athletics. The Crimson Tide compete in the Southeastern Conference (SEC) and are especially renowned for their football dynasty, which has produced numerous national championships and NFL talent. With Big Al the elephant as the beloved mascot, Alabama continues to symbolize both academic ambition and athletic dominance heading into 2025.
Colors
#B30838
Crimson
#000000
Black
#CFD4D8
Gray
#FFFFFF
White
Logos
Primary Marks
Alabama
General
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Alabama
Verbiage
A-Day™™
Alabama®®
Bama®®
Big Al™™
Coleman Coliseum™™
Crimson and White™™
Crimson Tide®®
Denny Chimes™™
Iron Bowl®®
Rammer Jammer™™
Roll Tide®®
RTR™™
Saban Field at Bryant-Denny Stadium™™
The University of Alabama®®
Tide™™
UA™™
Where Legends Are Made®®
Restrictions
Do not stretch, distort, or re-proportion any university logo.
Use only official university colors (Crimson, White, and Cool Gray). Do not render the "Script A" in non-brand colors (e.g., neon or rival school colors)
Maintain a minimum "clear zone" around all logos equal to the height of the "A" in the wordmark to ensure visibility and impact.
Do not place text, photos, or other graphic elements on top of or behind the university logo.
Always refer to the institution as The University of Alabama on first reference. "UA" or "the University" are acceptable on subsequent references. Avoid "Bama" in formal academic or administrative contexts.
The phrase "Where Legends Are Made" is a registered trademark. It must be used in its entirety and should not be altered (e.g., do not say "Where Doctors Are Made").
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