# University of Alabama

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** University of Alabama
- **Conference:** SEC
- **League:** NCAA
- **Location:** Tuscaloosa, AL
- **Established:** 1831
- **Nickname:** Crimson Tide
- **Sportsmarks URL:** https://sportsmarks.com/university-of-alabama

## Description

The University of Alabama, established in 1831 and located in Tuscaloosa, is the flagship institution of the state and one of the most recognized public universities in the nation. Known for its academic excellence, law school, business programs, and growing research footprint, Alabama also enjoys an unmatched tradition in athletics. The Crimson Tide compete in the Southeastern Conference (SEC) and are especially renowned for their football dynasty, which has produced numerous national championships and NFL talent. With Big Al the elephant as the beloved mascot, Alabama continues to symbolize both academic ambition and athletic dominance heading into 2025.

## Brand Colors

### Primary Colors

- **Crimson**
  - Hex: #B30838
  - Pantone: 201 C
  - RGB: 179, 8, 56

### Secondary Colors

- **Black**
  - Hex: #000000
  - Pantone: Process Black C
  - RGB: 0, 0, 0
- **Gray**
  - Hex: #CFD4D8
  - Pantone: 428 C
  - RGB: 207, 212, 216
- **White**
  - Hex: #FFFFFF
  - Pantone: White
  - RGB: 255, 255, 255

## Logos

Total logo assets: 14

### Primary Marks

- Alabama
  - Available formats: SVG, PNG

### General

- Alabama
  - Available formats: PNG, SVG
- Alabama
  - Available formats: SVG, PNG
- Alabama
  - Available formats: PNG, SVG
- Alabama
  - Available formats: SVG, PNG
- Alabama
  - Available formats: SVG, PNG
- Alabama
  - Available formats: PNG, SVG
- Alabama
  - Available formats: SVG, PNG
- Alabama
  - Available formats: SVG, PNG
- Alabama
  - Available formats: SVG, PNG
- Alabama
  - Available formats: SVG, PNG
- Alabama
  - Available formats: SVG, PNG
- Alabama
  - Available formats: PNG, SVG
- Alabama
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- A-Day™™ (Trademarked)
- Alabama®® (Registered)
- Bama®® (Registered)
- Big Al™™ (Trademarked)
- Coleman Coliseum™™ (Trademarked)
- Crimson and White™™ (Trademarked)
- Crimson Tide®® (Registered)
- Denny Chimes™™ (Trademarked)
- Iron Bowl®® (Registered)
- Rammer Jammer™™ (Trademarked)
- Roll Tide®® (Registered)
- RTR™™ (Trademarked)
- Saban Field at Bryant-Denny Stadium™™ (Trademarked)
- The University of Alabama®® (Registered)
- Tide™™ (Trademarked)
- UA™™ (Trademarked)
- Where Legends Are Made®® (Registered)

## Brand Usage Restrictions

The following restrictions apply when using University of Alabama brand assets:

- Do not stretch, distort, or re-proportion any university logo.
- Use only official university colors (Crimson, White, and Cool Gray). Do not render the "Script A" in non-brand colors (e.g., neon or rival school colors)
- Maintain a minimum "clear zone" around all logos equal to the height of the "A" in the wordmark to ensure visibility and impact.
- Do not place text, photos, or other graphic elements on top of or behind the university logo.
- Always refer to the institution as The University of Alabama on first reference. "UA" or "the University" are acceptable on subsequent references. Avoid "Bama" in formal academic or administrative contexts.
- The phrase "Where Legends Are Made" is a registered trademark. It must be used in its entirety and should not be altered (e.g., do not say "Where Doctors Are Made").

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25