University of Colorado Boulder

Don't stretch, skew, rotate, change the proportions, or modify the design elements of any logo.

Do not change the official colors (e.g., CU Gold and Black) of the marks. They must be used in their approved color variations (full color, black, or white/reverse).

Don't place any text, image, or graphic element on top of or too close to a logo, violating its designated clear space.

Don't combine the logo with another entity's logo (internal or external) without an official co-branding agreement and SRC approval.

Don't use the marks on merchandise (e.g., apparel, promotional items) not produced or licensed by the official University licensing program.

Don't use the logo or parts of it as a background pattern or graphic element.

Don't use non-official acronyms or abbreviations for the university (e.g., "U of C Boulder" or "UCB") in external communications. Use "University of Colorado Boulder," "CU Boulder," or "the university."

Don't use university imagery, campus photos, or mascot images (Chip the Buffalo) in a context that is derogatory, defamatory, discriminatory, or suggests illegal/unsafe activity.

Don't substitute non-CU Boulder stock photography for images representing the actual campus, students, or faculty in official communications.

Don't register or use a website domain name (URL) that includes "Colorado," "CU," "Boulder," or "Buffs" intending to deceive the public into believing it is an official university website or department.

Always consult the CU Boulder Brand Guidelines (available on the SRC website) before using any university assets.