# University of Florida Brand Information **League:** NCAA **Conference:** SEC **Location:** Gainesville, FL **Established:** 1853 **Mascot:** Gator ## Description The University of Florida, home of the Gators, is a top-tier public research university located in Gainesville, Florida. Established in 1853, UF is recognized for its academic excellence, innovation, and impact as one of the largest universities in the country. Competing in the Southeastern Conference (SEC), the Florida Gators are nationally known for their athletic success, particularly in football, basketball, and baseball. With mascots Albert and Alberta leading the spirit, UF combines tradition, community pride, and forward-looking research to shape future leaders and advance society. ## Official Brand Colors ### Primary Colors - Blue: #003DA5 (Pantone: 287 C) - Orange: #E35205 (Pantone: 172 C) ### Secondary Colors - Black: #000000 (Pantone: Process Black C) - Green: #046A38 (Pantone: 349 C) - White: #FFFFFF (Pantone: White) ## Official Logos Total logo files available: 140 - FG: Available in PNG, SVG ## Trademarked Phrases - Albert™™ - Ben Hill Griffin Stadium™™ - Fighting Gators®® - Florida Gators®® - Florida™™ - Gators®® - Levin College of Law™™ - Rowdy Reptiles®® - The Gator Nation®® - The Swamp®® - University of Florida®® - U of F™™ - Warrington College of Business™™ --- Source: Sportsmarks.com - https://sportsmarks.com/university-of-florida
University of Florida
Gainesville, FL
About University of Florida
Mascot:GatorMascot Name:Albert, Alberta
The University of Florida, home of the Gators, is a top-tier public research university located in Gainesville, Florida. Established in 1853, UF is recognized for its academic excellence, innovation, and impact as one of the largest universities in the country. Competing in the Southeastern Conference (SEC), the Florida Gators are nationally known for their athletic success, particularly in football, basketball, and baseball. With mascots Albert and Alberta leading the spirit, UF combines tradition, community pride, and forward-looking research to shape future leaders and advance society.
Colors
#003DA5
Blue
#E35205
Orange
#000000
Black
#046A38
Green
#FFFFFF
White
Logos
Primary Marks
FG
General
FG
FG
FG
FG
FG
FG
FG
FG
FG
FG
FG
FG
FG
FG
FG
FG
Verbiage
Albert™™
Ben Hill Griffin Stadium™™
Fighting Gators®®
Florida Gators®®
Florida™™
Gators®®
Levin College of Law™™
Rowdy Reptiles®®
The Gator Nation®®
The Swamp®®
University of Florida®®
U of F™™
Warrington College of Business™™
Restrictions
Do Not alter, stretch, skew, or distort the UF primary logo (the Block F), the Seal, or the Gator Head mark in any way. Only use approved, high-resolution files.
Do Not place the logo on complex, busy, or low-contrast backgrounds that compromise legibility. A minimum clear space must be maintained around the logo.
Do Not use the logos in colors other than the approved brand palette (Orange, Blue, and White) unless specifically authorized for single-color use (e.g., black or white on a background).
Do Not combine the Block F or Gator Head with other graphic elements, icons, or text to create a new, unofficial lockup or logo.
Do Not use the official UF Seal for general marketing or communications. It is reserved exclusively for formal, legal, and Presidential documents (e.g., diplomas, official transcripts).
Do Not replace the official primary typeface (e.g., Tungsten and Open Sans) with unauthorized fonts. All official materials must use approved typography for professional, consistent communication.
Do Not use the UF brand name or identity to promote or endorse non-university products, services, or political candidates without explicit, written authorization from UF Communications.
Do Not produce or authorize any merchandise (apparel, mugs, stickers, etc.) featuring UF trademarks (logos, names, slogans) without working with an officially licensed vendor.
Do Not use the Gator Head mark or any variation of the word "Gator" or "Gators" outside of the approved contexts. This is a protected trademark.
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