# University of Florida

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** University of Florida
- **Conference:** SEC
- **League:** NCAA
- **Location:** Gainesville, FL
- **Established:** 1853
- **Mascot:** Gator
- **Sportsmarks URL:** https://sportsmarks.com/university-of-florida

## Description

The University of Florida, home of the Gators, is a top-tier public research university located in Gainesville, Florida. Established in 1853, UF is recognized for its academic excellence, innovation, and impact as one of the largest universities in the country. Competing in the Southeastern Conference (SEC), the Florida Gators are nationally known for their athletic success, particularly in football, basketball, and baseball. With mascots Albert and Alberta leading the spirit, UF combines tradition, community pride, and forward-looking research to shape future leaders and advance society.

## Brand Colors

### Primary Colors

- **Blue**
  - Hex: #003DA5
  - Pantone: 287 C
- **Orange**
  - Hex: #E35205
  - Pantone: 172 C

### Secondary Colors

- **Black**
  - Hex: #000000
  - Pantone: Process Black C
- **Green**
  - Hex: #046A38
  - Pantone: 349 C
- **White**
  - Hex: #FFFFFF
  - Pantone: White

## Logos

Total logo assets: 17

### General

- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: SVG, PNG
- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: SVG, PNG
- FG
  - Available formats: PNG, SVG
- FG
  - Available formats: SVG, PNG
- FG
  - Available formats: SVG, PNG
- FG
  - Available formats: PNG, SVG

### Primary Marks

- FG
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Albert™™ (Trademarked)
- Ben Hill Griffin Stadium™™ (Trademarked)
- Fighting Gators®® (Registered)
- Florida Gators®® (Registered)
- Florida™™ (Trademarked)
- Gators®® (Registered)
- Levin College of Law™™ (Trademarked)
- Rowdy Reptiles®® (Registered)
- The Gator Nation®® (Registered)
- The Swamp®® (Registered)
- University of Florida®® (Registered)
- U of F™™ (Trademarked)
- Warrington College of Business™™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using University of Florida brand assets:

- Do Not alter, stretch, skew, or distort the UF primary logo (the Block F), the Seal, or the Gator Head mark in any way. Only use approved, high-resolution files.
- Do Not place the logo on complex, busy, or low-contrast backgrounds that compromise legibility. A minimum clear space must be maintained around the logo.
- Do Not use the logos in colors other than the approved brand palette (Orange, Blue, and White) unless specifically authorized for single-color use (e.g., black or white on a background).
- Do Not combine the Block F or Gator Head with other graphic elements, icons, or text to create a new, unofficial lockup or logo.
- Do Not use the official UF Seal for general marketing or communications. It is reserved exclusively for formal, legal, and Presidential documents (e.g., diplomas, official transcripts).
- Do Not replace the official primary typeface (e.g., Tungsten and Open Sans) with unauthorized fonts. All official materials must use approved typography for professional, consistent communication.
- Do Not use the UF brand name or identity to promote or endorse non-university products, services, or political candidates without explicit, written authorization from UF Communications.
- Do Not produce or authorize any merchandise (apparel, mugs, stickers, etc.) featuring UF trademarks (logos, names, slogans) without working with an officially licensed vendor.
- Do Not use the Gator Head mark or any variation of the word "Gator" or "Gators" outside of the approved contexts. This is a protected trademark.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25