# University of Georgia

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** University of Georgia
- **Conference:** SEC
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/university-of-georgia

## Description

The University of Georgia (UGA), established in 1785 in Athens, Georgia, is the nation's first state-chartered university and a flagship institution renowned for its commitment to academic excellence, research innovation, and a vibrant student experience. The university is instantly recognizable by its traditional Red and Black colors and its beloved mascot nickname, the Bulldogs ('Dawgs), led by the celebrated live English Bulldog mascot, Uga.

## Brand Colors

### Secondary Colors

- **Black**
  - Hex: #000000
  - RGB: rgb(0, 0, 0)
  - CMYK: cmyk(NaN, NaN, NaN, 100)
- **Shiraz**
  - Hex: #BA0C2F
  - RGB: rgb(186, 12, 47)
  - CMYK: cmyk(0, 94, 75, 27)
- **Silver**
  - Hex: #A2A9AD
  - RGB: rgb(162, 169, 173)
  - CMYK: cmyk(6, 2, 0, 32)
- **White**
  - Hex: #FFFFFF
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 22

### General

- UOG
  - Available formats: SVG, PNG
- UOG
  - Available formats: SVG, PNG
- UOG
  - Available formats: SVG, PNG
- UOG
  - Available formats: PNG, SVG
- UOG
  - Available formats: PNG, SVG
- UOG
  - Available formats: SVG, PNG
- UOG
  - Available formats: PNG, SVG
- UOG
  - Available formats: PNG, SVG
- UOG
  - Available formats: SVG, PNG
- UOG
  - Available formats: PNG, SVG
- UOG
  - Available formats: SVG, PNG
- UOG
  - Available formats: PNG, SVG
- UOG
  - Available formats: SVG, PNG
- UOG
  - Available formats: PNG, SVG
- UOG
  - Available formats: PNG, SVG
- UOG
  - Available formats: PNG, SVG
- UOG
  - Available formats: SVG, PNG
- UOG
  - Available formats: SVG, PNG
- UOG
  - Available formats: SVG, PNG
- UOG
  - Available formats: PNG, SVG
- UOG
  - Available formats: SVG, PNG

### Primary Marks

- UOG
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- ACADEMIC
- ATHLETIC
- Attack the Day® (Registered)
- Between The Hedges® (Registered)
- Bulldogs® (Registered)
- Dawgs® (Registered)
- Deep South's Oldest Rivalry™ (Trademarked)
- Feed the Trees™ (Trademarked)
- Georgia® (Registered)
- Go You Silver Britches™ (Trademarked)
- Gym Dogs™ (Trademarked)
- Hairy Dawg® (Registered)
- How 'Bout Them Dawgs® (Registered)
- How 'Bout Them Dogs® (Registered)
- Hunker Down™ (Trademarked)
- UGA® (Registered)
- University of Georgia® (Registered)
- University of Georgia Athletic Association™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using University of Georgia brand assets:

- Do Not alter the formal institutional names: "University of Georgia," "Georgia," or "UGA" (when referring to the institution).
- Do Not use "UGA" or "Georgia" in a context that suggests the name refers to anything other than the official university entity, without explicit prior written approval.
- Do Not use any UGA names, logos, or marks (including "Bulldogs" or "Dawgs") in conjunction with services, or events related to tobacco, firearms, alcohol, illegal drugs, gambling, or sexually explicit content.
- Do Not change or manipulate the official Red and Black color palette in any official representation of the UGA brand.
- Do Not distort, rotate, separate elements of, or overlay text on any official UGA logo (such as the Arch logo or the interlocking "G").

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25