University of Houston

Do Not alter the official UH logo (cougar head or shield) in any way: no stretching, changing proportions, adding outlines, or applying unauthorized color filters.

Do Not place any text, graphics, or images closer to the UH logo than the height of the 'U' in the wordmark.

Do Not use any retired or predecessor logos, seals, or symbols (e.g., the 1990s cougar or old shield designs). Only use the current, approved marks.

Do Not place the logo over busy backgrounds, complex images, or textures that compromise its readability or reduce its contrast below approved minimums.

Do Not use the official University Seal for general marketing, promotional materials, or apparel. RESERVE the Seal only for formal documents (diplomas, transcripts) and Presidential communications.

Do Not shorten the official name, "University of Houston," on first reference in formal publications or headlines.

Do Not use unofficial abbreviations like "U of H," "the UH," or "Houston University." Use "UH" only on second reference.

Do Not capitalize the word "university" unless it is specifically referring to the University of Houston (e.g., "The University is leading research...").

Do Not use the official UH name, logo, or Seal to endorse political candidates, parties, or partisan causes.