# University of Houston

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** University of Houston
- **Conference:** Big 12
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/university-of-houston

## Description

The University of Houston, founded in 1927, is a Tier One public research university located in Houston, Texas. Proudly sporting the colors Scarlet Red and Albino White, UH is home to the fierce Cougar mascot, nicknamed Shasta. As a powerhouse institution, UH is dedicated to excellence, innovation, and impact in the heart of one of America's most dynamic cities.

## Brand Colors

### Primary Colors

- **Red**
  - Hex: #e31937
  - RGB: rgb(227, 25, 55)
  - CMYK: cmyk(0, 89, 76, 11)

### Secondary Colors

- **Black**
  - Hex: #000000
  - RGB: rgb(0, 0, 0)
  - CMYK: cmyk(NaN, NaN, NaN, 100)
- **Gray**
  - Hex: #878a8c
  - RGB: rgb(135, 138, 140)
  - CMYK: cmyk(4, 1, 0, 45)
- **White**
  - Hex: #ffffff
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 12

### General

- Houston
  - Available formats: SVG, PNG
- Houston
  - Available formats: SVG, PNG
- Houston
  - Available formats: PNG, SVG
- Houston
  - Available formats: PNG, SVG
- Houston
  - Available formats: SVG, PNG
- Houston
  - Available formats: PNG, SVG
- Houston
  - Available formats: SVG, PNG
- Houston
  - Available formats: SVG, PNG
- Houston
  - Available formats: SVG, PNG
- Houston
  - Available formats: SVG, PNG
- Houston
  - Available formats: PNG, SVG

### Primary Marks

- Houston **(Primary)**
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Coogs
- Coogs House!
- Eat 'Em Up Coogs
- For The City® (Registered)
- Houston® (Registered)
- Houston Cougars® (Registered)
- Shasta® (Registered)
- UH™ (Trademarked)
- Whose House?

## Brand Usage Restrictions

The following restrictions apply when using University of Houston brand assets:

- Do Not alter the official UH logo (cougar head or shield) in any way: no stretching, changing proportions, adding outlines, or applying unauthorized color filters.
- Do Not place any text, graphics, or images closer to the UH logo than the height of the 'U' in the wordmark.
- Do Not use any retired or predecessor logos, seals, or symbols (e.g., the 1990s cougar or old shield designs). Only use the current, approved marks.
- Do Not place the logo over busy backgrounds, complex images, or textures that compromise its readability or reduce its contrast below approved minimums.
- Do Not use the official University Seal for general marketing, promotional materials, or apparel. RESERVE the Seal only for formal documents (diplomas, transcripts) and Presidential communications.
- Do Not shorten the official name, "University of Houston," on first reference in formal publications or headlines.
- Do Not use unofficial abbreviations like "U of H," "the UH," or "Houston University." Use "UH" only on second reference.
- Do Not capitalize the word "university" unless it is specifically referring to the University of Houston (e.g., "The University is leading research...").
- Do Not use the official UH name, logo, or Seal to endorse political candidates, parties, or partisan causes.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25