# University of Kansas Brand Information **League:** NCAA **Conference:** Big 12 ## Description Kansas, the University of Kansas (KU) is a premier public research institution dedicated to global excellence, groundbreaking discovery, and community-shifting innovation. United by their striking official colors of Crimson and Blue, the KU community is driven by the spirit of the Jayhawk; an iconic mascot symbolizing the university's rich heritage, resilience, and unyielding competitive drive. From world-class academic programs to unforgettable traditions like the "Rock Chalk, Jayhawk" chant, KU empowers a passionate global network of leaders to make a lasting impact on the world. ## Official Brand Colors ### Secondary Colors - Blue: #0E4C90 - Red: #CE202F - Supernova: #FFCE02 - Gray: #7B868C - Black: #000000 (Pantone: Process Black C) - White: #FFFFFF (Pantone: White) ## Official Logos Total logo files available: 59 - KU Jayhawk: Available in PNG, SVG ## Trademarked Phrases - Allen Fieldhouse® - Beak ‘Em Hawks™ - Jayhawk Nation™ - Jayhawks® - Kansas® - Kansas Jayhawks® - Kivisto Field® - KU® - PAY HEED™ - Rock Chalk™ - Rock Chalk Jayhawk® - The Crimson and the Blue™ - The Phog® - The University of Kansas® - University of Kansas, Edwards Campus™ - University of Kansas Medical Center™ - University of Kansas School of Medicine Wichita™ --- Source: Sportsmarks.com - https://sportsmarks.com/university-of-kansas
University of Kansas
About University of Kansas
founded:1865location:Lawrence, Kansasmascot symbol nickname:Jayhawk
Kansas, the University of Kansas (KU) is a premier public research institution dedicated to global excellence, groundbreaking discovery, and community-shifting innovation. United by their striking official colors of Crimson and Blue, the KU community is driven by the spirit of the Jayhawk; an iconic mascot symbolizing the university's rich heritage, resilience, and unyielding competitive drive. From world-class academic programs to unforgettable traditions like the "Rock Chalk, Jayhawk" chant, KU empowers a passionate global network of leaders to make a lasting impact on the world.
Colors
#0E4C90
Blue
#CE202F
Red
#FFCE02
Supernova
#7B868C
Gray
#000000
Black
#FFFFFF
White
Logos
Primary Marks
KU Jayhawk
General
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
KU Jayhawk
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Verbiage
Allen Fieldhouse®
Beak ‘Em Hawks™
Jayhawk Nation™
Jayhawks®
Kansas®
Kansas Jayhawks®
Kivisto Field®
KU®
PAY HEED™
Rock Chalk™
Rock Chalk Jayhawk®
The Crimson and the Blue™
The Phog®
The University of Kansas®
University of Kansas, Edwards Campus™
University of Kansas Medical Center™
University of Kansas School of Medicine Wichita™
Restrictions
Academic and administrative units derive their identity from the main university. Do not design independent logos; instead, use approved primary or secondary KU unit signatures.
Do not stretch, spin, skew, rotate, or rearrange the elements of a KU signature, the Trajan font wordmark, or the Jayhawk logo.
Do not place any text, graphics, or busy background imagery inside the designated clear space surrounding a KU mark.
Do not use the reversed Jayhawk, historical Jayhawks, the JayDoc character, the Beak 'Em Hawk mark, or the university seal without explicit, prior written permission from KU Marketing or Trademark Licensing.
Do not display any Campus Identity as a standalone fixture in print or web assets without clear, adjacent contextual text or references.
Do not use color combinations that mirror rival universities or compromise the institutional identity.
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