# University of Memphis > Official brand assets and guidelines from Sportsmarks.com ## Quick Facts - **Name:** University of Memphis - **Conference:** AAC - **League:** NCAA - **Sportsmarks URL:** https://sportsmarks.com/university-of-memphis ## Description The University of Memphis is a public research institution founded in 1912 and located in Memphis, Tennessee. Committed to driving innovation and regional growth, the U of M serves as the Mid-South's premier comprehensive university, offering a diverse array of programs while upholding a strong collegiate tradition. Its students, known as the Tigers, proudly wear the university's official colors of Blue and Gray, embodying the spirit and resilience that define both the institution and its namesake city. ## Brand Colors ### Secondary Colors - **Black** - Hex: #000000 - RGB: rgb(0, 0, 0) - CMYK: cmyk(NaN, NaN, NaN, 100) - **Blue** - Hex: #002f87 - RGB: rgb(0, 47, 135) - CMYK: cmyk(100, 65, 0, 47) - **Gray** - Hex: #888b8d - RGB: rgb(136, 139, 141) - CMYK: cmyk(4, 1, 0, 45) - **White** - Hex: #ffffff - RGB: rgb(255, 255, 255) - CMYK: cmyk(0, 0, 0, 0) ## Logos Total logo assets: 12 ### General - Memphis - Available formats: PNG, SVG - Memphis - Available formats: PNG, SVG - Memphis - Available formats: PNG, SVG - Memphis - Available formats: PNG, SVG - Memphis - Available formats: PNG, SVG - Memphis - Available formats: SVG, PNG - Memphis - Available formats: SVG, PNG - Memphis - Available formats: SVG, PNG - Memphis - Available formats: PNG, SVG - Memphis - Available formats: SVG, PNG - Memphis - Available formats: PNG, SVG ### Primary Marks - Memphis - Available formats: SVG, PNG ## Trademarked Phrases & Verbiage - Go Tigers Go™ (Trademarked) - Memphis™ (Trademarked) - Memphis Tigers™ (Trademarked) - The University of Memphis™ (Trademarked) - The University of Memphis Tigers™ (Trademarked) - Tigers™ (Trademarked) ## Brand Usage Restrictions The following restrictions apply when using University of Memphis brand assets: - Never manually recreate any official University of Memphis marks or logos. Always use the provided electronic logo files. - Do not squash, squish, or stretch the official university logos. Always scale all marks proportionally. - Do not create your own logo or add elements to the official university logos. - Always ensure the required clear space minimum around the logos is free of any imagery, graphics, or other interfering elements. - Do not alter the relationship or spacing of the words or components within the logo unit (e.g., the relationship between the University Pillar and the Wordmark). - Never isolate any characters from the brand (e.g., pulling a single letter or word from the Wordmark). - Do not surround the logo with a shape other than the officially approved Wedge. - Do not reproduce the logo on textures or backgrounds that may impair legibility. - Never use old logos or marks that have been rendered obsolete by the new brand standards. - Use the Primary Academic Logo for all non-athletic materials. Restrict the use of the Athletic Logo solely for the promotion of the Athletic Department and its licensed suppliers. - Restrict the University Seal for use only on official documents like transcripts, diplomas, formal invitations, and contracts. - Do not use the secondary logo unit in general marketing collateral; restrict its use to stationery, envelopes, and business cards. --- ## About This Data This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets. **Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited. For licensing inquiries, visit: https://sportsmarks.com/contact Last Updated: 2026-02-25