# University of Miami

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** University of Miami
- **Conference:** ACC
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/university-of-miami

## Description

The University of Miami, established in 1925 in Coral Gables, Florida, projects a distinctive visual brand defined by its famous nickname, the Hurricanes. Drawing inspiration from its subtropical home, the institution's colors—Orange, Green, and White—evoke the growth and bloom of the Florida orange. This recognizable identity is personified by the official mascot, Sebastian the Ibis, a powerful symbol of resilience often associated with hurricane folklore.

## Brand Colors

### Secondary Colors

- **Black**
  - Hex: #000000
  - RGB: rgb(0, 0, 0)
  - CMYK: cmyk(NaN, NaN, NaN, 100)
- **Green**
  - Hex: #154734
  - RGB: rgb(21, 71, 52)
  - CMYK: cmyk(70, 0, 27, 72)
- **Orange**
  - Hex: #e04726
  - RGB: rgb(224, 71, 38)
  - CMYK: cmyk(0, 68, 83, 12)
- **Pink**
  - Hex: #cc1c62
  - RGB: rgb(204, 28, 98)
  - CMYK: cmyk(0, 86, 52, 20)
- **White**
  - Hex: #ffffff
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 11

### General

- Miami
  - Available formats: SVG, PNG
- Miami
  - Available formats: SVG, PNG
- Miami
  - Available formats: PNG, SVG
- Miami
  - Available formats: PNG, SVG
- Miami
  - Available formats: PNG, SVG
- Miami
  - Available formats: SVG, PNG
- Miami
  - Available formats: PNG, SVG
- Miami
  - Available formats: SVG, PNG
- Miami
  - Available formats: PNG, SVG
- Miami
  - Available formats: PNG, SVG

### Primary Marks

- Miami
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- #BuildingChampions
- Canes® (Registered)
- Huracánes™ (Trademarked)
- Hurricanes™ (Trademarked)
- It's All About the U™ (Trademarked)
- #ItsAllAboutTheU
- La Universidad de Miami™ (Trademarked)
- Los Huracánes de la Universidad de Miami™ (Trademarked)
- Los Huracanes de Miami™ (Trademarked)
- Miami™ (Trademarked)
- Miami Hurricanes™ (Trademarked)
- The New Miami™ (Trademarked)
- #TNM
- UM™ (Trademarked)
- University of Miami® (Registered)
- University of Miami Hurricanes® (Registered)
- U of M™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using University of Miami brand assets:

- Do not rearrange, crop, or alter the placement of the elements within the University signature (University name, rule, and Split-U mark).
- Only use officially licensed vendors to produce merchandise bearing the University's trademarks.
- Do not use University marks on commercial goods (like T-shirts or bumper stickers) without specific approval from the Assistant Vice President for Auxiliary Services or their designees.
- Do not use the visual identity in a manner that suggests or implies an endorsement of another organization, company, product, service, political party, or religious belief.
- Do not use University trademarks in conjunction with an outside vendor or firm without review and explicit permission.
- Do not associate University trademarks with products, merchandise, or organizations that are inherently dangerous, sexually suggestive, or that promote Alcohol products, Tobacco products, Illegal drugs, Profanity or degrading language/statements.
- Do not stretch, condense, distort, or rotate the logo or signature.
- Do not alter the color of any part of the logo or signature. Do not use colors other than the officially specified palette (e.g., Orange, Green, and White, or approved one-color versions).
- Do not add visual effects such as drop shadows, outlines (strokes), or embellishments to the logo or signature.
- Do not use the Split-U mark to create any signature, mark, or logo other than in the manner described in the official manual.
- Do not use the Split-U mark as a substitute for the letter "U" in a word (e.g., in place of the "U" in "YOU" or in a sentence).
- Do not use both a horizontal and a vertical University signature simultaneously within the same project.
- Do not place text, photos, or other graphic elements within the minimum clear space surrounding the signature. The minimum clear space is typically a distance equivalent to the width of the Split-U mark on all sides.
- Avoid using unauthorized abbreviations for the University of Miami, such as UM, U.M., U. of M., UofM, or U-M. Use University of Miami or University.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25