# University of Minnesota

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** University of Minnesota
- **Conference:** Big 10
- **League:** NCAA
- **Location:** Minneapolis, MN
- **Established:** 1851
- **Mascot:** Golden Gophers
- **Sportsmarks URL:** https://sportsmarks.com/university-of-minnesota

## Description

The University of Minnesota, founded in 1851 and located in Minneapolis, is one of the nation’s leading public research universities and the flagship of the University of Minnesota System. Known for its strong programs in medicine, engineering, business, and the sciences, the university plays a central role in innovation and economic development across the Midwest. Athletically, the Minnesota Golden Gophers compete in the Big Ten Conference, with Goldy the Gopher serving as the energetic and beloved mascot. Minnesota is also recognized for its historic contributions to college hockey and football, as well as its commitment to public service, diversity, and global research initiatives.

## Brand Colors

### Secondary Colors

- **Athletics Maroon**
  - Hex: #651D32
  - Pantone: 7421 C
- **Black**
  - Hex: #000000
  - Pantone: Process Black C
- **Dark Brown**
  - Hex: #6C4523
  - Pantone: 464 C
- **Gold**
  - Hex: #EAAA00
  - Pantone: 136 C
- **Light Brown**
  - Hex: #B9975B
  - Pantone: 465 C
- **Maroon**
  - Hex: #862633
  - Pantone: 202 C

## Logos

Total logo assets: 14

### General

- Minnesota
  - Available formats: SVG, PNG
- Minnesota
  - Available formats: SVG, PNG
- Minnesota
  - Available formats: SVG, PNG
- Minnesota
  - Available formats: SVG, PNG
- Minnesota
  - Available formats: SVG, PNG
- Minnesota
  - Available formats: PNG, SVG
- Minnesota
  - Available formats: SVG, PNG
- Minnesota
  - Available formats: SVG, PNG
- Minnesota
  - Available formats: PNG, SVG
- Minnesota
  - Available formats: SVG, PNG
- Minnesota
  - Available formats: PNG, SVG
- Minnesota
  - Available formats: SVG, PNG
- Minnesota
  - Available formats: PNG, SVG

### Primary Marks

- Minnesota
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Golden Gophers®® (Registered)
- Goldy®® (Registered)
- Gophers®® (Registered)
- Minnesota Golden Gophers™™ (Trademarked)
- Minnesota™™ (Trademarked)
- SKI-U-MAH®® (Registered)
- University of Minnesota®® (Registered)

## Brand Usage Restrictions

The following restrictions apply when using University of Minnesota brand assets:

- You must not change, distort, or combine any official University mark (Wordmark, Block M, Goldy, Seal) with other logos, graphics, or elements. Use only the official, unaltered versions.
- University units cannot develop their own custom logos, icons, or graphics to use in place of, or alongside, the official marks.
- University marks are reserved for official University business and must not be used to promote non-University activities or imply University endorsement of any product, service, political, or religious view.
- You cannot use any secondary color combinations that are similar to the primary colors of other Universities within the Big Ten conference.
- Do not use colors outside the official UMN color palette (Maroon, Gold, and specific neutrals) for branding materials unless a university-approved exception or secondary palette for a specific campaign is provided.
- Never associate the UMN brand with content that is discriminatory, defamatory, illegal, or offensive, or that advocates for hateful positions.
- Do not use the University name, logos, or insignia for commercial purposes (selling products or services) without a formal license agreement from the UMN Office of Institutional Relations and the proper trademark clearance.
- Do not combine the UMN logo with the logo of an external partner, sponsor, or vendor in a way that suggests a joint venture or partnership unless formally approved and specified in a legal agreement.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25