# University of New Mexico Brand Information **League:** NCAA **Conference:** Mountain West ## Description University of New Mexico (UNM) is the state’s flagship research institution, seamlessly blending academic innovation with deep cultural heritage in the heart of Albuquerque, New Mexico. Nestled against the dramatic backdrop of the Sandia Mountains, the campus is defined by its iconic Pueblo Revival architecture and a vibrant campus community united under the official colors of Cherry and Silver. As a premier destination for education, healthcare, and cutting-edge research, UNM fosters a bold, resilient spirit embodied by its mascot nickname, the Lobos, and driven by the inclusive university rallying cry: "Everyone's a Lobo." ## Official Brand Colors ### Secondary Colors - Silver: #A7A8A9 - Red: #C10230 - Gray: #636569 - Turquiose: #007A8A - White: #FFFFFF ## Official Logos Total logo files available: 202 - New Mexico: Available in PNG, SVG ## Trademarked Phrases - Be a Lobo™ - Cherry and Silver™ - Everyone's a Lobo™ - Lobo for Life™ - Lobos® - Mile High and Louder Than...™ - New Mexico™ - The Land of Achievement® - The Pit® - The University of New Mexico® - UNM™ - We Are New Mexico® --- Source: Sportsmarks.com - https://sportsmarks.com/university-of-new-mexico
University of New Mexico
About University of New Mexico
founded:1889location:Albuquerque, New Mexicomascot symbol nickname:Lobos
University of New Mexico (UNM) is the state’s flagship research institution, seamlessly blending academic innovation with deep cultural heritage in the heart of Albuquerque, New Mexico. Nestled against the dramatic backdrop of the Sandia Mountains, the campus is defined by its iconic Pueblo Revival architecture and a vibrant campus community united under the official colors of Cherry and Silver. As a premier destination for education, healthcare, and cutting-edge research, UNM fosters a bold, resilient spirit embodied by its mascot nickname, the Lobos, and driven by the inclusive university rallying cry: "Everyone's a Lobo."
Colors
#A7A8A9
Silver
#C10230
Red
#636569
Gray
#007A8A
Turquiose
#FFFFFF
White
Logos
Primary Marks
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Verbiage
Be a Lobo™
Cherry and Silver™
Everyone's a Lobo™
Lobo for Life™
Lobos®
Mile High and Louder Than...™
New Mexico™
The Land of Achievement®
The Pit®
The University of New Mexico®
UNM™
We Are New Mexico®
Restrictions
The gray University logo is only permitted on apparel.
Black is not a UNM brand color. The black monogram logo is restricted and should only be used when black is the only permitted print color.
Black and color combinations is not permitted.
Never modify font choices, alter proportions, stretch/distort dimensions, or re-color UNM mark elements.
Ensure all design shadows flow downward consistently, mimicking natural sunlight, and never flow upward from text or elements.
Do not place primary marks on cluttered background images or low-contrast colors.
Do not crowd logos with text, secondary graphics, page borders, or busy pattern fills.
If a promotional item is only available in black, the imprint or etching must be restricted to Silver or White - never red.
UNM Health Sciences branding must follow an 80% Turquoise to 20% Cherry color distribution ratio.
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