# University of Utah

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** University of Utah
- **Conference:** Big 12
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/university-of-utah

## Description

The University of Utah (The U) was founded in 1850, Located in Salt Lake City, Utah and stands as the state's flagship R1 public research institution, embodying an Adventurous, Confident, and Tenacious spirit as it leverages its unique location in the Wasatch Mountain foothills to foster innovation. Defined by its iconic Red and White colors, The U is home to the Utes, whose official mascot is the red-tailed hawk, Swoop, representing a community committed to driving breakthroughs and preparing students to become pioneers in the dynamic Intermountain West.

## Brand Colors

### Primary Colors

- **Red**
  - Hex: #BE0000
  - Pantone: 187 C
  - RGB: 190, 0, 0
  - CMYK: 0, 100, 79, 20

### Secondary Colors

- **Black**
  - Hex: #000000
  - Pantone: Process Black C
  - RGB: 0, 0, 0
  - CMYK: 0, 0, 100, 0
- **Accent Red**
  - Hex: #862633
  - Pantone: 202 C
  - RGB: 134, 38, 51
  - CMYK: 1, 98, 58, 44
- **Accent Gray**
  - Hex: #707271
  - Pantone: 424 C
  - RGB: 112, 114, 113
  - CMYK: 57, 47, 48, 14
- **White**
  - Hex: #FFFFFF
  - Pantone: White
  - RGB: 255, 255, 255
  - CMYK: 0, 0, 0, 0
- **Swoop Brown**
  - Hex: #9B5A1A
  - Pantone: 154 C
  - RGB: 155, 90, 26
  - CMYK: 0, 57, 100, 38
- **Swoop Yellow**
  - Hex: #DAAA00
  - Pantone: 110 C
  - RGB: 218, 170, 0
  - CMYK: 0, 20, 100, 8

## Logos

Total logo assets: 23

### Youth Marks

- Utah
  - Available formats: PNG, SVG
- Utah
  - Available formats: PNG, SVG
- Utah
  - Available formats: SVG, PNG
- Utah
  - Available formats: SVG, PNG
- Utah
  - Available formats: SVG, PNG
- Utah
  - Available formats: PNG, SVG

### General

- Utah
  - Available formats: SVG, PNG
- Utah
  - Available formats: PNG, SVG
- Utah
  - Available formats: SVG, PNG
- Utah
  - Available formats: PNG, SVG
- Utah
  - Available formats: SVG, PNG
- Utah
  - Available formats: PNG, SVG
- Utah
  - Available formats: PNG, SVG
- Utah
  - Available formats: SVG, PNG

### Mascot Marks

- Utah
  - Available formats: SVG, PNG
- Utah
  - Available formats: SVG, PNG
- Utah
  - Available formats: SVG, PNG
- Utah
  - Available formats: PNG, SVG
- Utah
  - Available formats: SVG, PNG
- Utah
  - Available formats: PNG, SVG

### Primary Marks

- Utah
  - Available formats: PNG, SVG
- Utah **(Primary)**
  - Available formats: PNG, SVG

### Hand Marks

- Utah
  - Available formats: PNG, SVG

## Trademarked Phrases & Verbiage

- Red Rocks™ (Trademarked)
- Runnin’ Utes™ (Trademarked)
- Salt Lax City™ (Trademarked)
- Swoop™ (Trademarked)
- University of Utah® (Registered)
- U of U™ (Trademarked)
- Utah® (Registered)
- Utah Fan Am I™ (Trademarked)
- Utah Man™ (Trademarked)
- Utah Man Am I™ (Trademarked)
- Utah Woman Am I™ (Trademarked)
- Utes™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using University of Utah brand assets:

- Do not alter the proportions of the Block U or the official University seal. Do not add outlines, shadows, or other special effects to the logos.
- Do not use any colors other than official U of U Red, Black, or White for the logo, unless approved for specific athletic or spirit wear.
- Do not reproduce the Block U at a width smaller than 0.375 inches or the full University Signature at a width smaller than 1.5 inches.
- Do not place any other organization's logo closer to the U of U logo than the height of the Block U itself.
- Do not use the term "Redskins" or any other derogatory or unapproved term related to Native American culture. ALWAYS use "Utes" (only in an athletic context) or the "Utah Utes."
- Do not post or publish content that is overtly political, discriminatory, or offensive, or that could be mistaken for the university's official stance on a controversial public issue.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25