# University of Washington

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** University of Washington
- **Conference:** Big 10
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/university-of-washington

## Description

The University of Washington (UW), founded in 1861 in Seattle, is a top public research university known for innovation, academic excellence, and global impact. With leading programs in computer science, engineering, medicine, and environmental science, UW drives groundbreaking discoveries and real-world solutions. Its three campuses - Seattle, Bothell, and Tacoma; serve a diverse community dedicated to learning, collaboration, and public service. UW’s mission is to advance knowledge and strengthen communities locally and worldwide.

## Brand Colors

### Secondary Colors

- **Gold**
  - Hex: #d0b787
  - RGB: rgb(208, 183, 135)
  - CMYK: cmyk(0, 12, 35, 18)
- **Gray**
  - Hex: #c8c7c7
  - RGB: rgb(200, 199, 199)
  - CMYK: cmyk(0, 0, 0, 22)
- **Metallic Gold**
  - Hex: #85754e
  - RGB: rgb(133, 117, 78)
  - CMYK: cmyk(0, 12, 41, 48)
- **Purple**
  - Hex: #36246a
  - RGB: rgb(54, 36, 106)
  - CMYK: cmyk(49, 66, 0, 58)
- **White**
  - Hex: #ffffff
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 16

### General

- UW
  - Available formats: PNG, SVG
- UW
  - Available formats: SVG, PNG
- UW
  - Available formats: SVG, PNG
- UW
  - Available formats: PNG, SVG
- UW
  - Available formats: SVG, PNG
- UW
  - Available formats: SVG, PNG
- UW
  - Available formats: PNG, SVG
- UW
  - Available formats: SVG, PNG
- UW
  - Available formats: SVG, PNG
- UW
  - Available formats: PNG, SVG
- UW
  - Available formats: PNG, SVG
- UW
  - Available formats: SVG, PNG
- UW
  - Available formats: PNG, SVG
- UW
  - Available formats: SVG, PNG
- UW
  - Available formats: SVG, PNG

### Primary Marks

- UW
  - Available formats: SVG, PNG

## Trademarked Phrases & Verbiage

- Bow Down
- Dawgs® (Registered)
- Dubs™ (Trademarked)
- DUBS UP™ (Trademarked)
- Greatest Setting in College Football™ (Trademarked)
- Huskies® (Registered)
- Husky™ (Trademarked)
- Mighty are the Women® (Registered)
- Purple Reign
- Real Dawgs Wear Purple® (Registered)
- The Dawg Pack™ (Trademarked)
- U Dub® (Registered)
- University of Washington® (Registered)
- U of W® (Registered)
- UW™ (Trademarked)
- UW Huskies® (Registered)
- Washington® (Registered)
- WOOF™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using University of Washington brand assets:

- Do not resize, stretch, or distort the logo disproportionately. The logo must maintain a clear area of isolation (exclusion zone) equal to the height of the "W" in the logo on all sides.
- Do not render the logo in any color other than the official Husky Purple, Metallic Gold, white, or black. Do not place the logo on a background that clashes or renders it illegible.
- Never add unauthorized text, drop shadows, outlines, or graphic elements to the official logo. Do not use parts of the logo in isolation (e.g., using only the "W-Key" graphic without the wordmark) unless explicitly permitted for a specific context.
- Do not use the University of Washington name or image to imply endorsement of any commercial product, service, political candidate, or organization not officially affiliated with the university.
- University seal is not permitted on apparel. All other products reviewed on a case-by-case basis.
- No references to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25