# University of Wisconsin–Madison

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** University of Wisconsin–Madison
- **Conference:** Big 10
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/universty-of-wisconsin

## Description

Founded in 1848 in Madison, Wisconsin, the University of Wisconsin–Madison is a public land-grant institution defined by the "Wisconsin Idea"—the principle that the university's impact should extend across the state and the world through public service and research. Driven by the energetic Badger spirit, UW-Madison fosters relentless exploration and innovation, carrying out its mission while proudly sporting the official colors of Cardinal and White.

## Brand Colors

### Secondary Colors

- **Gold**
  - Hex: #8a6e4b
  - RGB: rgb(138, 110, 75)
  - CMYK: cmyk(0, 20, 46, 46)
- **Gray**
  - Hex: #8c9091
  - RGB: rgb(140, 144, 145)
  - CMYK: cmyk(3, 1, 0, 43)
- **Red**
  - Hex: #c10230
  - RGB: rgb(193, 2, 48)
  - CMYK: cmyk(0, 99, 75, 24)
- **White**
  - Hex: #ffffff
  - RGB: rgb(255, 255, 255)
  - CMYK: cmyk(0, 0, 0, 0)

## Logos

Total logo assets: 30

### General

- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- WIS
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG

### Primary Marks

- WIS
  - Available formats: PNG, SVG

## Trademarked Phrases & Verbiage

- Badger™ (Trademarked)
- Badgers™ (Trademarked)
- Bascom Hall™ (Trademarked)
- Bucky™ (Trademarked)
- Bucky Badger™ (Trademarked)
- Camp Randall Stadium™ (Trademarked)
- Fifth Quarter™ (Trademarked)
- Kohl Center™ (Trademarked)
- University of Wisconsin® (Registered)
- University of Wisconsin Badgers™ (Trademarked)
- University of Wisconsin Madison™ (Trademarked)
- UW™ (Trademarked)
- UW-Madison® (Registered)
- W™ (Trademarked)
- Wisco™ (Trademarked)
- Wisconsin® (Registered)
- Wisconsin Badgers® (Registered)

## Brand Usage Restrictions

The following restrictions apply when using University of Wisconsin–Madison brand assets:

- Do not stretch, distort, rotate, change the color, add drop shadows, or outline of the Motion W, official wordmark, or University Seal.
- Do not display the Motion W or wordmark smaller than the specified minimum clear-space size or where it compromises legibility.
- Do not place any text, graphics, or imagery within the designated clear space surrounding the official marks. This space must be empty.
- Do not use the official University Seal for general marketing, promotional materials, or merchandise. Reserve its use exclusively for formal/official documents.
- Do not use the marks to imply endorsement or partnership for non-UW Madison commercial products, services, or political causes.
- Do not use colors other than the officially designated UW–Madison Red and White, or the approved secondary and tertiary palettes.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25