# University of Southern California (USC) > Official brand assets and guidelines from Sportsmarks.com ## Quick Facts - **Name:** University of Southern California (USC) - **Conference:** Big 10 - **League:** NCAA - **Sportsmarks URL:** https://sportsmarks.com/usc ## Brand Colors ### Primary Colors - **USC Cardinal** - Hex: #990000 - Pantone: PMS 201 C - RGB: rgb(153, 0, 0) - CMYK: cmyk(0, 100, 100, 40) - **USC Gold** - Hex: #FFCC00 - Pantone: PMS 123 C - RGB: rgb(255, 204, 0) - CMYK: cmyk(0, 20, 100, 0) --- ## About This Data This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets. **Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited. For licensing inquiries, visit: https://sportsmarks.com/contact Last Updated: 2026-02-25