# Utah State University Brand Information **League:** NCAA **Conference:** Pac 12 ## Description Established in 1888 with its main campus in Logan, Utah, Utah State University (USU) is a distinguished land-grant and space-grant institution dedicated to excellence, innovation, and statewide service across diverse fields. Operating under the colors of Aggie Blue and White, USU embodies a brand of ambition and courage, driven to create solutions and impact lives through accessible education and cutting-edge research. Our spirit is embodied by the Aggies, led by our mascot "Big Blue." ## Official Brand Colors ### Primary Colors - Aggie Blue: #002639 (Pantone: 539 C) ### Secondary Colors - Black: #000000 (Pantone: Process Black C) - Copper: #b58150 (Pantone: 729 C) - Gray: #a2a9ad (Pantone: 429 C) - Light Blue: #0082be (Pantone: Process Blue C) - White: #FFFFFF (Pantone: White) ## Official Logos Total logo files available: 96 - USU: Available in SVG, PNG - WIS: Available in PNG, SVG ## Trademarked Phrases - Aggie Blue™™ - Aggie Country™™ - Aggie Family™™ - Aggie Nation™™ - Aggies™™ - Believe It™™ - Big Blue™™ - I Believe That We Will Win™™ - I Believe™™ - I'm an Aggie™™ - Maverik Stadium™™ - Merlin Olsen Field™™ - Once an Aggie Always an Aggie™™ - The Spectrum™™ - True Aggie™™ - True Blue Aggie™™ - U State®® - USU Aggies™™ - USU™™ - Utah State®® - Utah State Aggies®® - Utah State University®® - We Believe™™ --- Source: Sportsmarks.com - https://sportsmarks.com/utah-state-university
Utah State University
About Utah State University
founded:1888location:Utahmascot symbol nickname:Big Blue
Established in 1888 with its main campus in Logan, Utah, Utah State University (USU) is a distinguished land-grant and space-grant institution dedicated to excellence, innovation, and statewide service across diverse fields. Operating under the colors of Aggie Blue and White, USU embodies a brand of ambition and courage, driven to create solutions and impact lives through accessible education and cutting-edge research. Our spirit is embodied by the Aggies, led by our mascot "Big Blue."
Colors
#002639
Aggie Blue
#000000
Black
#b58150
Copper
#a2a9ad
Gray
#0082be
Light Blue
#FFFFFF
White
Logos
Primary Marks
USU
General
USU
USU
USU
WIS
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
USU
Verbiage
Aggie Blue™™
Aggie Country™™
Aggie Family™™
Aggie Nation™™
Aggies™™
Believe It™™
Big Blue™™
I Believe That We Will Win™™
I Believe™™
I'm an Aggie™™
Maverik Stadium™™
Merlin Olsen Field™™
Once an Aggie Always an Aggie™™
The Spectrum™™
True Aggie™™
True Blue Aggie™™
U State®®
USU Aggies™™
USU™™
Utah State®®
Utah State Aggies®®
Utah State University®®
We Believe™™
Restrictions
Never place any USU marks (including the U State logo, Spirit Marks, or the Tartan pattern) on the color red. This is strictly enforced to distinguish USU from regional rivals.
Do not stretch, skew, rotate, or re-proportion the university logos or wordmarks.
Only use approved formulas for Aggie Blue (Pantone 539) and Fighting White. Secondary colors (like Sage or Sunflower) should complement, not dominate, the primary brand colors.
Maintain a clear buffer zone around all logos. This space must remain free of any text, photos, or competing graphic elements to ensure visibility.
The official University Seal is reserved exclusively for the Office of the President and formal ceremonial uses. It is prohibited on marketing materials, awards, or departmental stationary.
This Hurd mark is restricted to student-spirit contexts and is prohibited for use on any official university stationery.
Ready to partner with iconic sports brands?
Sportsmarks simplifies brand and sports team IP collaborations. We provide the tools and connections to create authentic, licensed merchandise that resonates with fans.