# Utah State University

> Official brand assets and guidelines from Sportsmarks.com

## Quick Facts

- **Name:** Utah State University
- **Conference:** Pac 12
- **League:** NCAA
- **Sportsmarks URL:** https://sportsmarks.com/utah-state-university

## Description

Established in 1888 with its main campus in Logan, Utah, Utah State University (USU) is a distinguished land-grant and space-grant institution dedicated to excellence, innovation, and statewide service across diverse fields. Operating under the colors of Aggie Blue and White, USU embodies a brand of ambition and courage, driven to create solutions and impact lives through accessible education and cutting-edge research. Our spirit is embodied by the Aggies, led by our mascot "Big Blue."

## Brand Colors

### Primary Colors

- **Aggie Blue**
  - Hex: #002639
  - Pantone: 539 C
  - RGB: 0, 38, 58
  - CMYK: 100, 65, 22, 80

### Secondary Colors

- **Black**
  - Hex: #000000
  - Pantone: Process Black C
  - RGB: 0, 0, 0
  - CMYK: 0, 0, 0, 100
- **Copper**
  - Hex: #b58150
  - Pantone: 729 C
  - RGB: 134, 97, 80
  - CMYK: 26, 59, 100, 7
- **Gray**
  - Hex: #a2a9ad
  - Pantone: 429 C
  - RGB: 162, 170, 173
  - CMYK: 35, 23, 19, 2
- **Light Blue**
  - Hex: #0082be
  - Pantone: Process Blue C
  - RGB: 40, 140, 210
  - CMYK: 100, 13, 1, 2
- **White**
  - Hex: #FFFFFF
  - Pantone: White
  - RGB: 255, 255, 255
  - CMYK: 0, 0, 0, 0

## Logos

Total logo assets: 47

### Primary Marks

- USU
  - Available formats: SVG, PNG

### General

- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: SVG, PNG
- WIS
  - Available formats: PNG, SVG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG
- USU
  - Available formats: SVG, PNG
- USU
  - Available formats: PNG, SVG

## Trademarked Phrases & Verbiage

- Aggie Blue™™ (Trademarked)
- Aggie Country™™ (Trademarked)
- Aggie Family™™ (Trademarked)
- Aggie Nation™™ (Trademarked)
- Aggies™™ (Trademarked)
- Believe It™™ (Trademarked)
- Big Blue™™ (Trademarked)
- I Believe That We Will Win™™ (Trademarked)
- I Believe™™ (Trademarked)
- I'm an Aggie™™ (Trademarked)
- Maverik Stadium™™ (Trademarked)
- Merlin Olsen Field™™ (Trademarked)
- Once an Aggie Always an Aggie™™ (Trademarked)
- The Spectrum™™ (Trademarked)
- True Aggie™™ (Trademarked)
- True Blue Aggie™™ (Trademarked)
- U State®® (Registered)
- USU Aggies™™ (Trademarked)
- USU™™ (Trademarked)
- Utah State®® (Registered)
- Utah State Aggies®® (Registered)
- Utah State University®® (Registered)
- We Believe™™ (Trademarked)

## Brand Usage Restrictions

The following restrictions apply when using Utah State University brand assets:

- Never place any USU marks (including the U State logo, Spirit Marks, or the Tartan pattern) on the color red. This is strictly enforced to distinguish USU from regional rivals.
- Do not stretch, skew, rotate, or re-proportion the university logos or wordmarks.
- Only use approved formulas for Aggie Blue (Pantone 539) and Fighting White. Secondary colors (like Sage or Sunflower) should complement, not dominate, the primary brand colors.
- Maintain a clear buffer zone around all logos. This space must remain free of any text, photos, or competing graphic elements to ensure visibility.
- The official University Seal is reserved exclusively for the Office of the President and formal ceremonial uses. It is prohibited on marketing materials, awards, or departmental stationary.
- This Hurd mark is restricted to student-spirit contexts and is prohibited for use on any official university stationery.

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## About This Data

This data is provided by Sportsmarks (https://sportsmarks.com), the internet's source for sports logos and IP assets.

**Important:** All logos, trademarks, and brand assets are owned intellectual property and must be properly licensed for use. Unauthorized use is prohibited.

For licensing inquiries, visit: https://sportsmarks.com/contact

Last Updated: 2026-02-25