# Washington Capitals Brand Information **League:** NHL **Conference:** Eastern Conference NHL ## Description Born in the heart of the District, the Washington Capitals represent the grit, pride, and relentless energy of the nation’s capital. From our historic 2018 Stanley Cup championship to our nightly pursuit of excellence at Capital One Arena, we are more than a hockey team—we are a community united by the "Rock the Red" spirit. ## Official Brand Colors ### Secondary Colors - Blue: #00053E - Red: #DA1A32 - Silver: #A7A9AC - White: #FFFFFF ## Official Logos Total logo files available: 48 - Washington Capitals: Available in PNG, SVG ## Trademarked Phrases - ALL CAPS® - Capitals® - Capitol Dome™ - Caps™ - Dump N' Chase™ - Ice Chips™ - Rock The Red™ - Screaming Eagle™ - Slapshot™ - Washington Capitals® --- Source: Sportsmarks.com - https://sportsmarks.com/washington-capitals
Washington Capitals
About Washington Capitals
founded:1974location:Washington, D.C.mascot symbol nickname:The high-energy bald eagle
Born in the heart of the District, the Washington Capitals represent the grit, pride, and relentless energy of the nation’s capital. From our historic 2018 Stanley Cup championship to our nightly pursuit of excellence at Capital One Arena, we are more than a hockey team—we are a community united by the "Rock the Red" spirit.
Colors
#00053E
Blue
#DA1A32
Red
#A7A9AC
Silver
#FFFFFF
White
Logos
Primary Marks
Washington Capitals
General
Washington Capitals
Washington Capitals
Washington Capitals
Washington Capitals
Washington Capitals
Washington Capitals
Washington Capitals
Washington Capitals
Washington Capitals
Washington Capitals
Washington Capitals
Verbiage
ALL CAPS®
Capitals®
Capitol Dome™
Caps™
Dump N' Chase™
Ice Chips™
Rock The Red™
Screaming Eagle™
Slapshot™
Washington Capitals®
Restrictions
Never stretch, skew, or rotate the primary logo. It must remain horizontal and proportional.
Do not use gradients or unauthorized secondary colors (like neon or "retro" shades) unless part of a specific throwback campaign.
Do not place text, secondary logos, or busy patterns within the designated safety margin around the primary logo.
Do not merge the Capitals logo with third-party corporate logos. They must be separated by a vertical divider or sufficient white space.
Do not refer to the team as "the caps" in lowercase in formal branding.
Do not use the "Weagle" secondary logo as a replacement for the primary wordmark on official documents.
Do not use the logo in proximity to political slogans, candidates, or divisive legislative symbols.
Do not feature the Capitals brand alongside direct competitors of the NHL’s primary sponsors.
Do not use the brand to post content that is derogatory, discriminatory, or violates the NHL’s "Hockey is for Everyone" policy.
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