# Winnipeg Jets Brand Information **League:** NHL **Conference:** Western Conference NHL ## Description Since returning to the heart of the prairies, the Winnipeg Jets have become more than just a hockey team; they are the pulse of a city. Defined by a relentless work ethic and the loudest fans in the NHL, the Jets represent the grit and passion of Manitoba. From the "Whiteout" in the stands to the high-flying action on the ice, we fly together. ## Official Brand Colors ### Secondary Colors - Dark Blue: #002D62 - Dark Gray: #717073 - Light Blue: #0069AA - Metallic White Silver: #B0B7BC - Red: #C41230 - Dark Red: #820024 - White: #FFFFFF ## Official Logos Total logo files available: 32 - Winnipeg Jets: Available in SVG, PNG ## Trademarked Phrases - FUELLED BY PASSION® - GO JETS GO™ - JETS™ - JETS GEAR™ - MANITOBA MOOSE™ - TRUE NORTH™ - TRUE NORTH SPORTS + ENTERTAINMENT™ - WINNIPEG JETS™ - WINNIPEG WHITEOUT™ --- Source: Sportsmarks.com - https://sportsmarks.com/winnipeg-jets
Winnipeg Jets
About Winnipeg Jets
founded:2011location:Winnipeg, Manitoba, Canadamascot symbol nickname:Mick E. Moose
Since returning to the heart of the prairies, the Winnipeg Jets have become more than just a hockey team; they are the pulse of a city. Defined by a relentless work ethic and the loudest fans in the NHL, the Jets represent the grit and passion of Manitoba. From the "Whiteout" in the stands to the high-flying action on the ice, we fly together.
Colors
#002D62
Dark Blue
#717073
Dark Gray
#0069AA
Light Blue
#B0B7BC
Metallic White Silver
#C41230
Red
#820024
Dark Red
#FFFFFF
White
Logos
Primary Marks
Winnipeg Jets
General
Winnipeg Jets
Winnipeg Jets
Winnipeg Jets
Winnipeg Jets
Winnipeg Jets
Winnipeg Jets
Winnipeg Jets
Verbiage
FUELLED BY PASSION®
GO JETS GO™
JETS™
JETS GEAR™
MANITOBA MOOSE™
TRUE NORTH™
TRUE NORTH SPORTS + ENTERTAINMENT™
WINNIPEG JETS™
WINNIPEG WHITEOUT™
Restrictions
Do not use the phrase "Go Jets Go" or "Whiteout" in a commercial context without explicit licensing, as these are protected intellectual property.
Do not pluralize or abbreviate "Jets" in formal branding
Do not use generic sans-serif substitutes for headlines. Restrict all brand communications to the designated team typefaces.
Do not combine the Primary Mark with the "Winnipeg Jets" wordmark unless using a pre-approved, unified brand asset.
Do not replace the official navy, blue, and silver with unauthorized colors.
Keep a minimum "safe zone" around all logos equal to the width of the letter "J" in the wordmark to prevent visual clutter.
Do not alter, rotated, skew, or rearrange the "heritage jet" superimposed over the maple leaf and compass circle.
Do not apply gradients, drop shadows, or beveling to the logos unless they are part of the original "3D" rendered asset provided by the league.
Images of Mick E. Moose must not be used in proximity to non-licensed sponsors or in "non-family-friendly" creative environments.
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